Writes The CMO Journal, a weekly essay newsletter on software product marketing and branding from India
Why they're worth your time
His essays are written from inside Indian software companies rather than imported from US playbooks, and he is unusually good on the craft end of the job: how to write, how to build a brand voice, and how to tell the same company story differently to investors, founders and buyers.
Background
Sairam Krishnan is Chief Marketing Officer at Atomicwork, where he was part of the founding team. He started at Freshdesk in 2011 and went on to lead marketing at Freshservice, Wingify, iMocha and Freshworks, and was Marketer in Residence at Accel India. He publishes The CMO Journal, a weekly Substack on marketing, growth and strategy, alongside a personal blog.