Srikrishnan Ganesan

Rocketlane · Chennai

Built a category community before he had a product, and writes about customer onboarding as a revenue motion

Why they're worth your time

Preflight is a live case study in building an audience for a category before you have a product to sell into it, and he talks openly about how that community became the go-to-market. He is also one of the clearest voices on treating onboarding and implementation as revenue work rather than post-sale overhead.

Background

Srikrishnan Ganesan is co-founder and CEO of Rocketlane, a customer onboarding and professional services platform. His previous startup, Konotor, was acquired by Freshworks in 2015 and became Freshchat. Before Rocketlane shipped, he launched Preflight, a community for customer onboarding and implementation professionals that grew past 2,500 members, and he still runs it alongside the company blog and podcast appearances.

Known for

Community Retention & expansion Category design

Where they're public

Their own channels. Read the work first.

LinkedIn X Website

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