16 people

The people who actually do this

GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.

Everywhere India Global

Everything Positioning ICP Outbound Inbound & content PLG Enterprise sales Sales process Pricing Partnerships Retention & expansion GTM hiring Category design Community

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Sunil Neurgaonkar Adopt AI · Bengaluru

Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed. CommunityInbound & contentICPPartnerships

Avinash Raghava SaaSBoomi · Bengaluru

Built SaaSBoomi, the community that most Indian SaaS founders learned go to market inside He is the working example of community as a go to market channel rather than a marketing garnish: how peer groups get built, why a pay it forward norm compounds, and how a conference becomes a distribution asset. Useful if your GTM plan involves earning a place in an ecosystem rather than buying attention. CommunityPartnershipsGTM hiringInbound & content

Arjun Vaidya V3 Ventures · Mumbai

Built and sold Dr. Vaidya's, and now publishes constantly on how Indian consumer brands actually get distribution He is one of the few Indian investors who publishes real distribution numbers instead of vibes: what it costs to acquire a customer online in India today, when a brand has to move into quick commerce and general trade, and why a pure online consumer brand hits a ceiling. Read him if your GTM ends in an Indian consumer's hands. ICPPositioningPartnershipsCommunity

Abhishek Patil GrowthX · Bengaluru

Co-founder of GrowthX, the India community where growth and GTM people go to level up their craft and careers Useful mostly if you are early in a GTM career in India and want the ladder made explicit: what a growth or marketing role actually contains at an Indian startup, what the next rung looks like, and how people who got there did it. GrowthX's own growth is also a clean, watchable case of content led community building. CommunityGTM hiringInbound & contentICP

How this list works

Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.

We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

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