Sajith Pai

Blume Ventures · Bengaluru

Author of the Indus Valley Report and the India1, India2, India3 market segmentation most India GTM plans now borrow from

Why they're worth your time

If you are sizing an Indian market, he is the source that stops you from multiplying 1.4 billion by a conversion rate. India1, India2, India3 forces an honest answer on who can actually pay you, and the Indus Valley Report gives you the underlying numbers to argue with.

Background

Sajith Pai is a Partner at Blume Ventures and spent two decades in media, largely in strategy and corporate development at the Times of India Group, before moving into venture. He is the lead author of the Indus Valley Annual Report, Blume's book length yearly read on the Indian economy and startup ecosystem, and writes prolifically at sajithpai.com and on Medium. His India1, India2, India3 framing of the Indian consumer market is widely cited.

Known for

ICP Positioning Category design Pricing

Where they're public

Their own channels. Read the work first.

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