Varun Duggirala

Independent · Mumbai

Co-founder of The Glitch and host of Advertising is Dead, interrogating how Indian brands earn attention now

Why they're worth your time

The podcast is a running seminar on how attention actually gets bought and earned in India, with agency heads, platform leads and brand marketers pushed past the buzzwords. He is particularly good on the seam between creator-led distribution and brand building, which most GTM writing treats as separate worlds.

Background

Varun Duggirala co-founded the Mumbai creative agency The Glitch in 2009 and led its content side through the shift to digital, until it was acquired by WPP. He hosts Advertising is Dead, a long running Indian podcast on advertising, media, creators and brands, and is a published author with Penguin. He is now building an IP-first kids media company.

Known for

Inbound & content Positioning Category design Partnerships

Where they're public

Their own channels. Read the work first.

LinkedIn X Podcast

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