Podcast · 50 min listen

Empowering the Channel Partner-led GTM Motion

Shruti Ghatge with Suresh Sambandam · SaaSBoomi (Founder's Deep Dive) Free Intermediate India

The founder of Zomentum, who built a business serving 3,500 plus channel partners, on why partner led acquisition stays under leveraged compared to digital and direct sales in India.

Open on saasboomi.org ↗

It answers 3 questions

  1. Is our product even ready for resellers?
  2. A reseller has signed. How do I make them actually productive?
  3. How does Zoho actually reach tier 2 and tier 3 India through partners?

Read with it

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  3. First hand from the person who ran HubSpot's channel for a decade, with the four maturity stages and the argument that support,... SaaStr Article · 10 min read HubSpot's ex-VP of Channel Sales: How to Build The World's Best Channel Sales Program David Shepherd
  4. Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way... SaaS Capital Report · 9 min read Should Your SaaS Company Have a Channel Sales Strategy? Rob Belcher
  5. A small company showing its own numbers: their partner manager took the program from under 4% to 10% of revenue in a year on... Close Article · 14 min read Building a B2B SaaS Partner Program: Our 8-Step Process Amy Copadis
  6. A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan
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