Podcast · ~60 min

How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader

Khadim Batti · Prime Venture Partners Podcast Free Advanced India

How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader

Batti walks through narrowing GTM, choosing the US over India, a Fortune 10 customer landed at $25 a month, and running sales teams in both countries. One of the few Indian accounts that covers category creation and enterprise motion in the same conversation.

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It answers 8 questions

  1. I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply?
  2. Should my outbound team sit in India while my buyers are in the US?
  3. How do the best companies decide to change their GTM motion instead of just grinding the current one harder?
  4. When is it right to move upmarket, and how do the companies that pull it off actually do it?
  5. One email is not a sequence. How many follow-ups, how far apart, and what should go in each one?
  6. I want to raise prices. What happens to the customers who are already paying me, and should I grandfather them?
  7. Which Indian companies have actually built a global GTM machine from India, and what is copyable?
  8. What did Indian companies that went global (Zoho, Freshworks, Whatfix, Postman) actually get right about GTM?

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