Report · Benchmark report

Sales Development (SDR) Metrics and Comp Report

The Bridge Group Freemium Intermediate

The longest-running benchmark on SDR quota, ramp, ratios, comp and time to promotion, drawn from hundreds of B2B companies. Treat the absolute numbers as US-weighted and the ratios as transferable when you plan an India-based team.

Open on blog.bridgegroupinc.com ↗

It answers 4 questions

  1. SDR, AE, AM, growth, PMM, RevOps: what do these people actually do all day?
  2. I want to start a GTM career in India but I have zero sales experience. What is the realistic first job?
  3. I have been an SDR for about 18 months. How do I actually make the jump to AE?
  4. How do I set quota, comp and ramp for my first sales team in India without copying a US template that does not fit?

Read with it

  1. This is where the SDR and AE split came from, and the summary gives you the whole model without the book. The rule that no AE... Predictable Revenue Article · ~15 min read 15-Minute Summary of Predictable Revenue Aaron Ross
  2. Video · ~30 min How to Get Your First Customers Gustaf Alstromer
  3. Podcast · ~85 min Building a world-class sales org Jason Lemkin
  4. Evidence instead of folklore: 'did I catch you at a bad time' converts at 2.15% and leading with context converts at over 11%.... Gong Labs Article · ~8 min read The best and worst cold call openers (backed by data from 300M calls) Armand Farrokh
  5. Draws the line between RevOps and SalesOps in terms of scope, metrics and tactics, which is the distinction people applying for... Clari Article · ~10 min read Revenue Operations vs. Sales Operations: A Complete Guide Clari
  6. The most complete plain-language description of what a PMM owns, and it is explicit that positioning and messaging is the... Product Marketing Alliance Article · ~20 min read What is Product Marketing? The 2026 Guide Product Marketing Alliance
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