Podcast · 53 min

How Zoho Cracked Global Markets with 3 Iconic Campaigns

Jerome Manuel with Raffic Aslam · Prime Venture Partners Podcast Free Intermediate India

Zoho's former creative director explains the UAE VAT campaign, Made in India Made for the World, and how they bought Super Bowl reach through OTT slots instead of a network buy. A masterclass in brand impact without a US sized budget.

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It answers 3 questions

  1. How do I fund and staff a category play without starving pipeline?
  2. How much of my budget should go to brand versus demand?
  3. How did Zoho build a global brand from India without a US sized budget?

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