Video · 25 min

Zoho CEO Sridhar Vembu on the Long Game, Transnational Localism, and the Future of AI

Patrick Moorhead and Daniel Newman with Sridhar Vembu · The Six Five Free Intermediate India

Zoho CEO Sridhar Vembu on the Long Game, Transnational Localism, and the Future of AI

Vembu articulates transnational localism, the belief that made Zoho's rural India roots a positioning asset rather than something to hide from Salesforce buyers. This is what a genuine point of view sounds like.

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It answers 4 questions

  1. How do the best Indian companies compete against a US incumbent without pretending to be American?
  2. US buyers hesitate when they learn we are an India based team. How do I handle that in our messaging?
  3. How did Zoho build a global brand from India without a US sized budget?
  4. How do the best companies use founder story as a durable moat rather than a launch stunt?

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