Article · About 8 min read

I'm proud that at Zerodha we don't have growth targets: Nithin Kamath

Neha Bothra · Forbes India Free Intermediate India

The most quotable source, with 1.1 crore customers acquired without ever advertising, and the deliberate absence of revenue targets, spam emails and push notifications.

  • Zerodha reached 1.1 crore customers without ever marketing or advertising.
  • Kamath says they have no revenue or growth targets at all.
  • About 75 to 80 percent of revenue is brokerage revenue.
  • They started out thinking 100,000 customers would mean they had made it.
Open on forbesindia.com ↗

The question it answers

  1. How did Zerodha become India's largest broker with no ads and no sales team?

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