Tool · Ongoing library

Zerodha Varsity: Free Stock Market and Trading Courses Online

Karthik Rangappa · Zerodha Free Beginner India

Go look at the actual asset rather than reading about it. No signup, no paywall, no ads, and it is the top of Zerodha's funnel. Useful if you are wondering how deep free content has to go before it works as distribution.

  • Every Varsity module is open access: no signup, no paywall, no ads.
  • The same material comes as written modules, videos, a newsletter, a mobile app, and an online certification.
Open on zerodha.com ↗

The question it answers

  1. How did Zerodha become India's largest broker with no ads and no sales team?

Read with it

  1. The founder saying it in his own words: no ads, no sales team with targets, not much marketing, and about 1,000 people while... Nithin Kamath (Substack) Essay · Long read Inside the making of Zerodha Nithin Kamath
  2. Education is the distribution channel, and this is written by the person who built it, with the actual scale: certification... Z-Connect by Zerodha Article · About 6 min read Zerodha Varsity in 2023 Karthik Rangappa
  3. The thesis proved in the profit and loss: 47 crore rupees of advertising against 8,847 crore of revenue, roughly half a... Entrackr Article · About 4 min read Zerodha cash reserve stands at Rs 22,679 Cr in FY25 Kunal Manchanada
  4. The most quotable source, with 1.1 crore customers acquired without ever advertising, and the deliberate absence of revenue... Forbes India Article · About 8 min read I'm proud that at Zerodha we don't have growth targets: Nithin Kamath Neha Bothra
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