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Marketing · checked 11 November 2026

Start with the one channel your customers already come from, run it on free tools, and pay only when one tool runs out.

Google Business Profile, the WhatsApp Business app, Canva's free plan and Meta Business Suite cover most of a small business's marketing, Brevo sends up to 300 emails a day free, and Google Analytics shows which of them brings visits. To learn it, Google's Skillshop, Meta Blueprint and HubSpot Academy are free, and Google's certificate on Coursera takes about 6 months at 10 hours a week.

The steps 23 answers

  1. Which AI tools should be in my content stack, and where do I start? How Founders Use AI
  2. Which digital marketing course is worth taking in India? Starting Up
  3. How do I make a marketing plan for my business? Starting Up
  4. How do I market my startup? Starting Up
  5. I have zero marketing budget. What distribution can I actually do for free? Starting Up
  6. Which marketing tools should a small business use? Starting Up
  7. Why did my marketing channel stop working after a few months? Starting Up
  8. How do I figure out which distribution channel is right for my startup? Starting Up
  9. Why does everyone say 'distribution is more important than product'? Starting Up
  10. What are the actual distribution channels I can choose from? Starting Up
  11. Should I focus on one channel or spread across many? Starting Up
  12. How do the fastest-growing B2B companies find and scale their distribution? Starting Up
  13. As an Indian founder, how do I think about distribution for a global product? Starting Up
  14. Should I build an audience first and then a product, or the other way around? Starting Up
  15. How do I know if a channel is actually working or I'm just fooling myself? Starting Up
  16. My product spreads a bit by word of mouth. How do I make that intentional instead of luck? Starting Up
  17. When does it make sense to sell through resellers or partners instead of direct? Starting Up
  18. I'm a technical founder who hates selling. Can I distribute without doing sales? Starting Up
  19. What does a genuinely great growth team look like, and how is it different from marketing? GTM
  20. Inbound has dried up. Leads are down two quarters running and nobody knows why. What do I do? GTM
  21. How did Zerodha become India's largest broker with no ads and no sales team? GTM
  22. What does Emily Kramer say your first marketing hire must already be able to do? GTM
  23. Why do operators like Nithin Kamath and Sridhar Vembu refuse to buy growth? GTM

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