Book · 225 pages

Nearbound and the Rise of the Who Economy

Jared Fuller and Jill Rowley · Goodreads Paid Intermediate

The book that named the shift from 'what should I buy' to 'who do I trust', and the best argument for pushing partner signals into sales, marketing and CS rather than keeping them in a siloed team.

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It answers 3 questions

  1. How do I get a partner's reps to actually mention us in their deals?
  2. How do I run account mapping with a partner without giving away our pipeline?
  3. Is ecosystem-led growth a real strategy or just a vendor's marketing?

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