Report · 25 min read

The 2025 State of Cloud GTM Report

Tackle Free Intermediate

The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part.

• Respondents expect marketplace to go from 20 to 32 percent of revenue, and top performers already run 50 percent through it.
• Multi-cloud sellers see 39 percent of deals influenced by co-sell versus 18 percent for single-cloud sellers.
• Access to a customer's committed cloud spend is the top benefit, named by 74 percent, ahead of deal acceleration at 47 percent.
• 92 percent still rate engaging the cloud provider itself as challenging, which is the real bottleneck.