Article · 10 min read

Product-led Growth: Learnings From #GROWTH Product Summit 2020

Pulkit Jain · MoEngage Free Intermediate India

Product leaders from Razorpay, Byju's, Swiggy, Flipkart and ShareChat on data-driven onboarding and growth team structure. Indian scale, Indian constraints, in their own words.

  • Wynk Music learned that time spent in the app is not a growth metric, audio playback time is.
  • Analytics mean little without observing the why behind the interaction.
  • Flipkart and ShareChat cohort users by language, geography and behaviour to drive engagement.
  • First impressions come from contextual nudges and micro-moments, not grand brand vision.
Open on moengage.com ↗

It answers 3 questions

  1. I have a backlog of 30 activation ideas and no way to rank them. How do I decide what to build?
  2. Who do I hire first for PLG, and what should the team look like once it is ten people?
  3. Who should own activation: product, growth, or customer success?

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