Podcast · Full episode with transcript

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny Rachitsky with Madhavan Ramanujam · Lenny's Podcast Free Advanced

Goes deeper than the article on how to actually run a willingness to pay conversation, plus the maximise, penetrate and skim choice. The transcript is on the page if you would rather skim.

Open on lennysnewsletter.com ↗

The question it answers

  1. Why do the best operators settle pricing before the product is finished?

Read with it

  1. The four failure modes (feature shock, minivations, hidden gems, undead) give you vocabulary for a conversation most teams keep... First Round Review Article · Long read It's Price Before Product. Period. First Round Review with Madhavan Ramanujam
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