Report · 46 page PDF

The Bowtie Standard

Winning by Design Freemium Intermediate

The clearest single document on what a revenue data model should look like end to end, from lead through renewal and expansion. It is the vocabulary most modern RevOps teams have quietly standardised on.

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It answers 9 questions

  1. What does a RevOps person actually do all day?
  2. How do I break into RevOps when I have never had the title?
  3. How do I calculate conversion rates by stage, and what do I actually do once I have them?
  4. Our numbers live in five different tools and none of them agree. How do I build one source of truth?
  5. Our win rate dropped this quarter. How do I work out why rather than just guessing?
  6. Marketing says they sourced the pipeline, sales says they did. How do I settle attribution without starting a war?
  7. We are paying for twenty plus GTM tools and I cannot justify half of them. How do I cut the stack?
  8. How do the best run companies keep sales, marketing, product and finance moving in step week to week?
  9. What does a genuinely best in class GTM data model look like, not just a tidy CRM?

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