Podcast · 1 hr 15 min

The power of strategic narrative | Andy Raskin

Lenny Rachitsky · Lenny's Podcast Free Intermediate

The power of strategic narrative | Andy Raskin

Raskin explains why a narrative is a leadership artifact, not a marketing one, and why sales teams tell a bad story when the CEO never gave them a good one. The long form version of the sales deck essay.

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It answers 9 questions

  1. How do I build a sales deck that is not just a tour of our features?
  2. We are changing our positioning. How do I roll it out without breaking the pipeline mid-quarter?
  3. Do we need to create a new category, or should we position inside one that already exists?
  4. What is a strategic narrative and how is it different from our pitch deck?
  5. How do I turn a point of view into content that actually helps sales close deals?
  6. How do I keep the founder's voice in content once I am the one writing it?
  7. How do I build a narrative the whole company tells the same way?
  8. Our founder is the brand. How do I make the brand bigger than one person?
  9. How do the best companies use founder story as a durable moat rather than a launch stunt?

Read with it

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