Drive Growth with AI Video Ad Creatives (Zepto x Veo case study)
First-party case study: Zepto doubled installs with AI-generated video ads.
Open business.google.com →
Marketing & Growth
Article
Article
Article
Article
Article
Guide
Guide
Article
Guide
Article
Article
Article
Article
Video
Course
Article
How are Indian D2C brands and startups using AI in performance marketing?
Zepto used Google's Veo to turn static product images into video ads and doubled app installs at 11 percent better efficiency, boAt rebuilt its Meta strategy around AI-assisted creative velocity to beat fatigue, and Meta's India ad revenue grew 29 percent in FY25 largely on AI campaign tools. The India-specific edge is language and cost: AI makes multi-language creative and ₹500-a-day testing budgets workable for the first time. The playbooks from boAt, Mamaearth, Sugar, and Lenskart are public and worth studying before you spend.
Go deeper
16 resources.
Decoding Google's AI Push for Its $3.7Bn Indian Ads Empire
India's top startup publication on how Google AI ads reshape startup marketing.
Open inc42.com →Criteo and Zepto Partner to Drive the Next Wave of Quick Commerce in India
AI retail-media targeting arrives on Indian quick commerce, a new founder channel.
Open criteo.com →Criteo, Zepto Collaborate on AI-Powered Advertising
Independent coverage of the same deal with the APAC market context.
Open marketech-apac.com →How Indian Brands Can Turn 2025 Global Performance Marketing Trends into ROI
An Indian agency running 100+ AI creative variants daily shares the numbers.
Open digidarts.com →D2C Performance Marketing in India: The Playbook
A full India-market playbook covering channels, budgets, and AI tooling.
Open upgrowth.in →D2C Performance Marketing Strategy: Complete Guide
India-specific strategy fundamentals before you add AI acceleration.
Open brandchanakya.in →D2C Brand Growth Case Study: 5X with Performance Marketing
A concrete Indian small-brand growth case with real spend decisions.
Open brandchanakya.in →Meta Ads for Indian Businesses: From ₹500/Day to ₹5L/Month
Budget tiers in rupees, exactly the scaling ladder Indian founders ask about.
Open clicknify.com →Meta's AI-Led Advertising Growth Accelerates
Industry-press numbers on Meta India's 29% ad growth driven by AI tools.
Open campaignindia.in →AI in Meta Ads: The Next Leap in Performance Marketing
A Chennai agency's practical read on Advantage+ for Indian advertisers.
Open spintadigital.com →AI Redefining D2C Marketing
How AI changes the whole Indian D2C funnel, not just the ads.
Open spintadigital.com →India D2C Brand Formation Rises as AI-Led Product Discovery Skews to Incumbents
The strategic risk: AI discovery may favour incumbents, so plan differentiation early.
Open chitrangana.com →
D2C Masterclass with Shantanu Deshpande: Business Fundamentals
Bombay Shaving Company's founder on what actually drives Indian D2C economics.
Watch on YouTube youtube.com →Performance Marketing for D2C BootCamp (Meta Special)
A structured Meta-for-D2C course from one of India's best-known ads educators.
Open learn.umartazkeer.com →D2C Growth Strategy in 2026: Branding and Performance Together
Why Indian brands winning on paid also invested in brand, with examples.
Open decodegrowth.in →Terms in this answer
More in Ads & Performance Marketing
- How do founders use AI to generate and test ad creatives at scale? 18 →
- Why use AI for audience research, copy variants, and campaign analysis? 19 →
- What are real examples of small teams running big-league paid campaigns with AI? 18 →
- Which AI tools should a founder actually put in their first ad stack? 18 →
- How do founders create AI UGC and avatar video ads without a creator budget? 19 →
- Should founders let Meta, Google, and TikTok's AI automation run their campaigns? 16 →
- How do founders use AI to research competitor ads and find winning angles? 17 →
- How much should founders budget for ad testing, and when should they kill or scale a creative? 18 →
- When do AI-generated ads backfire, and how do founders avoid the AI slop trap? 17 →
- How do founders use AI to build and optimize landing pages that convert ad clicks? 18 →
- Should founders advertise inside AI platforms like ChatGPT? 19 →
- How do founders use AI to measure what is actually working across channels? 16 →
- What new AI-driven ad channels and media-buying agents should founders watch beyond Meta and Google? 17 →
Also in Starting Up
The same ground, over in Grow & market, our Starting Up track.
eChai Partner Brands
