We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 950 founders registered. Any city that reaches 20 interested founders is on too. See your city
Marketing & Growth

How do founders use AI to generate and test ad creatives at scale?

AI has collapsed the cost of producing ad variations: tools like Icon, Creatify, and AdCreative.ai turn one product video or image into dozens of testable creatives, and Meta's algorithm now rewards that volume when the concepts are genuinely diverse. The founders winning with this treat AI as a production multiplier while keeping a human on strategy, hooks, and taste. Start with one tool and 10 to 20 distinct concepts a month, then let performance data pick the direction.

Go deeper

18 resources.

More in Ads & Performance Marketing

Why use AI for audience research, copy variants, and campaign analysis? 19 → What are real examples of small teams running big-league paid campaigns with AI? 18 → Which AI tools should a founder actually put in their first ad stack? 18 → How do founders create AI UGC and avatar video ads without a creator budget? 19 → Should founders let Meta, Google, and TikTok's AI automation run their campaigns? 16 → How do founders use AI to research competitor ads and find winning angles? 17 → How much should founders budget for ad testing, and when should they kill or scale a creative? 18 → When do AI-generated ads backfire, and how do founders avoid the AI slop trap? 17 → How do founders use AI to build and optimize landing pages that convert ad clicks? 18 → Should founders advertise inside AI platforms like ChatGPT? 19 → How do founders use AI to measure what is actually working across channels? 16 → How are Indian D2C brands and startups using AI in performance marketing? 16 → What new AI-driven ad channels and media-buying agents should founders watch beyond Meta and Google? 17 →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

What growth metrics should I actually track as an early-stage startup? 3 → Should I even be running paid ads at this stage? 2 →
eChai Partner Brands The partnership →