Marketing & Growth

Should founders advertise inside AI platforms like ChatGPT?

ChatGPT ads started in the US in February 2026, went self-serve through Ads Manager in May, and on 31 August OpenAI said they had passed a $1 billion annualized run rate and opened self-serve buying in India, Europe, the Middle East and North Africa. Most campaigns now bid per click or per outcome, measured with a Pixel and Conversions API, and Indian campaigns start at ₹725 a day. The proof so far is OpenAI's own case studies, and Perplexity pulled out of ads in February 2026 over trust, so test it early, as a small line beside Meta rather than a replacement.

Part of Paid ads on eChai Explore.

On the AI map, 29 October 2026 Video generation Avatars and voice Marketing, ads and AI search

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