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Marketing & Growth

What are real examples of small teams running big-league paid campaigns with AI?

Cal AI's teenage founders scaled a calorie app past $2M a month on influencer-style paid content, Arcads bootstrapped to $10M ARR running more AI agents than employees, and Zepto doubled app installs using Google's Veo to turn static product images into video ads. The common pattern is tiny teams using AI for creative volume and campaign execution while the founders keep judgment over offer, hooks, and distribution. None of them outsourced strategy to the machine.

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18 resources.

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The '3-person teams make 300 ads a month' claim, with the product logic behind it.

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More in Ads & Performance Marketing

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Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

What growth metrics should I actually track as an early-stage startup? 3 → Should I even be running paid ads at this stage? 2 →
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