How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
Shows AI-augmented emotional research feeding directly into higher-ROI Meta ads.
Watch on YouTube youtube.com →
Marketing & Growth
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Why use AI for audience research, copy variants, and campaign analysis?
LLMs are strongest before and after the ad runs: mining reviews, support tickets, and forums for the exact words customers use, generating structured copy variants across emotional and practical angles, and explaining performance data in plain English. The trick is feeding in real customer language instead of letting AI invent personas from thin air. Done well, this turns hours of agency-grade research into a daily founder-sized loop.
Go deeper
19 resources.
Dara Denney Reveals the Biggest Creative Analysis Mistake
Argues metrics are the least important part of creative analysis, and shows what to look at instead.
Watch on YouTube youtube.com →
Performance Creative: Velocity, AI Tooling, and the Paid-Organic Relationship with Dara Denney
Connects AI tooling, creative velocity, and analysis into one coherent operating picture.
Watch on YouTube youtube.com →How to Utilize Psychological Biases in Marketing with Sarah Levinger
A top consumer-psychology strategist on turning emotional research into ad creative.
Listen on Apple Podcasts podcasts.apple.com →TCC Podcast #448: Finding Better Persuasive Insights with Sarah Levinger
Deep dive on research methods that surface insights AI alone would miss.
Open thecopywriterclub.com →Human Psychology: The Most Overlooked Aspect of Modern Marketing (Sarah Levinger)
Why emotional data beats demographic targeting, and how AI accelerates finding it.
Open elumynt.com →This Is How the Top 1% Marketers Are Using AI
HubSpot's CMO on the AI research and analysis habits separating top marketers from the rest.
Listen on Apple Podcasts podcasts.apple.com →ChatGPT for marketing teams (OpenAI Academy)
First-party training on marketing use cases straight from the people building the model.
Open openai.com →ChatGPT for marketing: use cases
Concrete prompt patterns for audience insights, messaging tests, and campaign angles.
Open academy.openai.com →How generative AI is transforming performance marketing
A measurement company's sober take on where genAI genuinely moves performance numbers.
Open funnel.io →How to use ChatGPT for market research
Step-by-step research workflows, including mining unstructured customer feedback.
Open zapier.com →How to Create Personas Using ChatGPT
Shows how to build data-grounded personas rather than generic AI stereotypes.
Open delve.ai →ChatGPT Prompts for Customer Personas
Copy-paste persona prompts from a long-running independent ecommerce publication.
Open practicalecommerce.com →How to Create a ChatGPT Persona in 2025
A user-research tool's honest take on where AI personas help and where they mislead.
Open looppanel.com →How to Use ChatGPT for Marketing
Practical audience-intelligence and targeting-strategy prompts for early-stage marketers.
Open m1-project.com →How to Use ChatGPT for Facebook Ads: 10 Useful Prompts
Ad-specific prompts from a tool used daily by performance creative teams.
Open foreplay.co →18 ChatGPT Prompts for Ad Creative and Copywriting That Improve Performance
Performance-tested prompts tied to metrics, not just clever copy.
Open pixis.ai →ChatGPT Prompts for Facebook Ads: 15 Copy Templates That Work
Structured variant-generation templates built around PAS, BAB, and AIDA frameworks.
Open get-ryze.ai →How to Do Creative Strategy in 2025
The research-first creative strategy method that AI accelerates rather than replaces.
Open motionapp.com →More in Ads & Performance Marketing
- How do founders use AI to generate and test ad creatives at scale? 18 →
- What are real examples of small teams running big-league paid campaigns with AI? 18 →
- Which AI tools should a founder actually put in their first ad stack? 18 →
- How do founders create AI UGC and avatar video ads without a creator budget? 19 →
- Should founders let Meta, Google, and TikTok's AI automation run their campaigns? 16 →
- How do founders use AI to research competitor ads and find winning angles? 17 →
- How much should founders budget for ad testing, and when should they kill or scale a creative? 18 →
- When do AI-generated ads backfire, and how do founders avoid the AI slop trap? 17 →
- How do founders use AI to build and optimize landing pages that convert ad clicks? 18 →
- Should founders advertise inside AI platforms like ChatGPT? 19 →
- How do founders use AI to measure what is actually working across channels? 16 →
- How are Indian D2C brands and startups using AI in performance marketing? 16 →
- What new AI-driven ad channels and media-buying agents should founders watch beyond Meta and Google? 17 →
Also in Starting Up
The same ground, over in Grow & market, our Starting Up track.
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