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Research & Knowledge

How do founders run and analyze customer interviews with AI?

Do your first 10 to 15 interviews yourself using Mom Test rules (past behaviour, not opinions about your idea), then let AI take over the mechanical work: drafting non-leading question guides, transcribing, and clustering themes across transcripts. Claude and ChatGPT are excellent at turning a pile of raw transcripts into themes, quotes, and contradictions in minutes, and AI-moderated platforms can then run hundreds of consistent interviews once you know what to ask. Treat AI's themes as a first draft to check against the recordings, not as the conclusion.

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Also in Starting Up

The same ground, over in Understand your customers, our Starting Up track.

How do I talk to customers without them just telling me what I want to hear? 24 → What is an ideal customer profile and how do I define mine? 2 →
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