Research & Knowledge

How do I test pricing and willingness to pay before launch, with AI's help?

Have the willingness-to-pay conversation early: ask real prospects what feels acceptable, expensive, and prohibitively expensive, or run a short Van Westendorp survey (four questions, plottable in a spreadsheet, famously how OpenAI landed on $20 for ChatGPT Plus). AI helps you draft the survey, simulate objections, analyze responses, and benchmark competitor pricing, but it cannot tell you what your customers will pay, only they can. Anchor on value conversations first, survey data second, AI synthesis third.

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The same ground, over in Understand your customers, our Starting Up track.

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