Cost-plus is the floor, not the strategy: take your fully landed cost, add your target gross margin (most D2C brands need a high gross margin to survive paid-acquisition costs and returns), then sanity-check that number against what the category actually sells for. If your cost-plus price is way above market, the problem is your cost structure or positioning, not your spreadsheet, fix the input, don't fudge the margin.
3 resources, 3 link-checked.
A free, current summary of the Profit First method and its allocation percentages, useful if you want the framework without buying the book first.
From relayfi.com by Relay
Flips the standard margin conversation on its head, allocate profit first, then run the business on what's left, which forces real cost discipline instead of hoping margin appears at year-end.
From amazon.com by Mike Michalowicz
A free calculator-plus-guide combo for turning your landed cost into a retail price with a target margin, useful as a quick working tool.
From freetoolstack.com by FreeToolStack
The same ground, over in Build the product, our Starting Up track.
