Article

Pricing your SaaS product

Lenny Rachitsky · lennysnewsletter.com

A structured overview of SaaS pricing strategy to frame your research.

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The question it answers

  1. How do I test pricing and willingness to pay before launch, with AI's help?

Read with it

  1. The single best hour on willingness-to-pay conversations, from the Monetizing Innovation author. podcasts.apple.com Podcast The art and science of pricing | Madhavan Ramanujam (Lenny's Podcast) Lenny Rachitsky x Madhavan Ramanujam
  2. The 2025 update covering how AI products specifically should be priced and tested. lennysnewsletter.com Podcast Pricing and scaling your AI product: Lessons from 400+ companies | Madhavan Ramanujam Lenny Rachitsky x Madhavan Ramanujam
  3. The most complete founder-level WTP methodology reference. lennysnewsletter.com Guide The ultimate guide to willingness-to-pay Lenny's Newsletter
  4. The classic argument for testing price before building, still the mindset that matters. review.firstround.com Article It's Price Before Product. Period. First Round Review
  5. The most practical how-to for running the four-question price sensitivity survey. opinionx.co Guide Van Westendorp for Pricing Research (Survey Guide) OpinionX
  6. OpenAI priced ChatGPT Plus with a Google Form and Van Westendorp, the perfect founder anecdote. strategence-us.com Article AI's Most Human Move: How ChatGPT Used Van Westendorp Pricing to Set Its $20 Plan Strategence
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