Google clicks are collapsing because of AI answers. What does that mean for my startup's traffic and distribution?

Around two-thirds of Google searches now end without a click, and sites dependent on informational SEO traffic have seen drops of 25 to 90 percent since AI Overviews launched. For founders the lesson is strategic: treat AI assistants as a new distribution channel (get cited, get recommended), and shift weight toward channels no summary can intercept, like community, email, brand search and product-led loops. The doom is real but uneven, so measure your own exposure before panicking.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.