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Marketing & Growth

Does building in public still work in the AI era, and how do founders do it well?

Yes, it remains one of the highest-leverage free channels for founders: honest, specific updates with real numbers, failures, and decisions outperform polished announcements, and personal accounts get 5 to 10x the engagement of brand accounts. AI helps you keep the cadence (drafting threads, recaps, and milestone posts) but the trust comes precisely from the parts AI cannot fake. Pieter Levels and KP's long-running playbooks show the compounding effect.

Go deeper

18 resources.

More in Social & Community

How do founders run their social presence with AI without becoming spam? 18 → What does a one-person AI-assisted social workflow look like (calendar to drafts to publishing)? 18 → How do people use AI to engage communities and find conversations that matter? 17 → How do founders build a personal brand on LinkedIn with AI doing the heavy lifting? 18 → How do founders train AI to write in their own voice? 18 → How do founders turn one piece of content into a week of posts across every platform? 18 → How are founders making short-form video with AI, without a studio or an editor? 19 → Is it OK to automate comments, likes, and DMs with AI? Where is the line? 17 → How do founders use Reddit and niche communities to find customers without getting banned? 17 → How do founders build and run their own community (Slack, Discord, Skool) with AI help? 19 → How do founders measure whether AI-assisted social content is actually working? 18 →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

What growth metrics should I actually track as an early-stage startup? 3 → Should I even be running paid ads at this stage? 2 →
eChai Partner Brands The partnership →