Does building in public still work in the AI era, and how do founders do it well?

Yes, it remains one of the highest-leverage free channels for founders: honest, specific updates with real numbers, failures, and decisions outperform polished announcements, and personal accounts get 5 to 10x the engagement of brand accounts. AI helps you keep the cadence (drafting threads, recaps, and milestone posts) but the trust comes precisely from the parts AI cannot fake. Pieter Levels and KP's long-running playbooks show the compounding effect.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.