The New Way of Making Content in the Age of AI
Hormozi on why volume without a real point of view now fails, and what to do instead.
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How do founders run their social presence with AI without becoming spam?
Use AI as a drafting and structuring assistant while you supply the stories, numbers, and opinions only you have. Founders who avoid the spam trap write down their voice and point of view first, strip the AI filler phrases, and never publish anything they would not say out loud. Platforms are now actively downranking generic AI content, so sounding human is a distribution strategy, not just a taste preference.
Go deeper
18 resources.
Lara Acosta: How LinkedIn's Fastest-Growing Female Creator Uses the Platform
A top LinkedIn creator explains the human systems behind posts that AI alone cannot replicate.
Open podcast.creatorscience.com →The Brand NEW AI Marketing Strategy for 2025
HubSpot's CMO and SVP on using AI aggressively without torching brand trust.
Listen on Spotify open.spotify.com →This Is How the Top 1% Marketers Are Using AI
Concrete separation between AI workflows that compound and AI workflows that read as spam.
Listen on Apple Podcasts podcasts.apple.com →Founder Voice in the AI Era: Don't Sound Like AI
Puts numbers on why distinctive voice wins (156% higher ROI) and shows exactly how to extract and protect yours while still using AI.
Open foundera.co →How to Use AI as a Founder Without Sounding Like Everyone Else
A founder's own operating rules for keeping AI in the structure seat and himself in the voice seat.
Open patrickfrank.com →How to Maintain Authenticity in Your Social Media Strategy, Even with AI
The mainstream playbook for keeping AI-assisted social output believable, from a team that ships it at scale.
Open blog.hubspot.com →Backlash Grows Against AI Slop, But Marketers Remain Unfazed
Trade-press reporting on the audience revolt against AI content, useful for calibrating how much AI polish your audience will tolerate.
Open digiday.com →What the Rise of AI Slop Means for Marketers
Social-listening data showing 'AI slop' mentions up 9x in a year, evidence that audiences can smell it.
Open meltwater.com →What Is AI Slop and Why It's Quietly Killing Your Brand on Social
A blunt checklist of the tells that make readers scroll past AI-flavoured posts.
Open mediaalacarte.com →AI Slop Floods Social Media in 2025, Backlash Spurs 2026 Reforms
The big-picture recap of how platforms are reforming feeds against low-effort AI content, so you know which way the wind blows.
Open webpronews.com →AI 'Slop' Eroding Social Media Experience
The Asia-market view of the same backlash, closer to the feeds Indian founders actually post into.
Open aiinasia.com →AI Is Coming For Us (Here's My Plan)
The internet's best-known solopreneur on why he uses AI for leverage but never for his voice.
Open justinwelsh.me →5 AI Content Tasks Beyond Blog Posts
A working marketer's tested list of AI uses that add value instead of noise.
Open x.com →How to Use AI to Become the Most Recognized Founder in Your Industry in 45 Minutes a Week
From someone running personal brands for 30+ founders: a lean AI cadence that stays personal.
Open x.com →7 ChatGPT Prompts to Keep Your LinkedIn Active with Genius Content
Prompts designed to pull YOUR stories out of you rather than generate generic filler.
Open forbes.com →How We Use AI on the Content Team at Buffer
A transparent look at where a respected social company lets AI in and where humans stay.
Open buffer.com →Top 200 AI Leaders on Social Media, 2025 Report
Study the accounts doing AI-heavy content well before you build your own system.
Open favikon.com →More in Social & Community
- What does a one-person AI-assisted social workflow look like (calendar to drafts to publishing)? 18 →
- How do people use AI to engage communities and find conversations that matter? 17 →
- How do founders build a personal brand on LinkedIn with AI doing the heavy lifting? 18 →
- How do founders train AI to write in their own voice? 18 →
- How do founders turn one piece of content into a week of posts across every platform? 18 →
- How are founders making short-form video with AI, without a studio or an editor? 19 →
- Is it OK to automate comments, likes, and DMs with AI? Where is the line? 17 →
- How do founders use Reddit and niche communities to find customers without getting banned? 17 →
- How do founders build and run their own community (Slack, Discord, Skool) with AI help? 19 →
- How do founders measure whether AI-assisted social content is actually working? 18 →
- Does building in public still work in the AI era, and how do founders do it well? 18 →
Also in Starting Up
The same ground, over in Grow & market, our Starting Up track.
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