How do founders run their social presence with AI without becoming spam?

Use AI as a drafting and structuring assistant while you supply the stories, numbers, and opinions only you have. Founders who avoid the spam trap write down their voice and point of view first, strip the AI filler phrases, and never publish anything they would not say out loud. Platforms are now actively downranking generic AI content, so sounding human is a distribution strategy, not just a taste preference.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.