More about Ankita De
Founder & COO at Utsav (Backed by 100X.VC & IQ), Engineer by ChoiceβοΈ.
Founder at Utsav, applex.inΒ
Vice-Chair & Ex-President at IEM Entrepreneurship Cell Kolkata
Founder at Utsav, applex.inΒ
Vice-Chair & Ex-President at IEM Entrepreneurship Cell Kolkata
Madhukar Sinha and Anand Lunia took us through some interesting insights on how India is evolving π and the trends coming up.
β With single kids and nuclear families in tier 1 cities, the spending of families have changed.
β Traditional Markets have matured to become specialised
β Online Retail started from Metro cities but #growth comes from Tier 2 & 3.
β Phygital Services coming up like Utsav App, where #technology is used to bridge the digital world with the physical world with the purpose of providing a unique interactive puja experience for the devotees. (Mentioned in Page 86)
IndiaQuotient Gagan Goyal Sourajit Basu Prajata Samanta
β With single kids and nuclear families in tier 1 cities, the spending of families have changed.
β Traditional Markets have matured to become specialised
β Online Retail started from Metro cities but #growth comes from Tier 2 & 3.
β Phygital Services coming up like Utsav App, where #technology is used to bridge the digital world with the physical world with the purpose of providing a unique interactive puja experience for the devotees. (Mentioned in Page 86)
IndiaQuotient Gagan Goyal Sourajit Basu Prajata Samanta
Spent a dynamic Saturday morning with a group of dedicated entrepreneurs with eChai Ventures, exchanging invaluable insights and strategies for startup success. π
We delved into key takeaways crucial for entrepreneurial success: π
1. Importance of Product Marketing: Emphasized the pivotal role of product marketing in effectively communicating the value proposition and benefits of your offering to the target audience.
2. Understanding CAC and LTV: Discussed the significance of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics in guiding sustainable growth and profitability strategies.
3. PLG and SLG Strategies: Explored the power of Product-Led Growth (PLG) and Sales-Led Growth (SLG) approaches, highlighting their respective advantages and suitability based on business models.
4. Finding Ideal Customer Profile (ICP): Stressed the necessity of identifying the Ideal Customer Profile (ICP) to optimize marketing efforts and enhance customer acquisition and retention rates.
5. Achieving Product-Market Fit (PMF): Recognized the importance of attaining Product-Market Fit (PMF) to ensure that your product resonates with the needs and preferences of your target market.
6. Importance of User Research: Underlined the critical role of user research in gaining deep insights into customer behavior, preferences, and pain points to inform product development and marketing strategies.
7. Significance of Customer Interaction and Insights: Highlighted the value of ongoing customer interaction and feedback loops in refining products, enhancing user experience, and fostering long-term customer relationships.
Here's to the power of collaboration and hustle! πΌπ
We delved into key takeaways crucial for entrepreneurial success: π
1. Importance of Product Marketing: Emphasized the pivotal role of product marketing in effectively communicating the value proposition and benefits of your offering to the target audience.
2. Understanding CAC and LTV: Discussed the significance of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics in guiding sustainable growth and profitability strategies.
3. PLG and SLG Strategies: Explored the power of Product-Led Growth (PLG) and Sales-Led Growth (SLG) approaches, highlighting their respective advantages and suitability based on business models.
4. Finding Ideal Customer Profile (ICP): Stressed the necessity of identifying the Ideal Customer Profile (ICP) to optimize marketing efforts and enhance customer acquisition and retention rates.
5. Achieving Product-Market Fit (PMF): Recognized the importance of attaining Product-Market Fit (PMF) to ensure that your product resonates with the needs and preferences of your target market.
6. Importance of User Research: Underlined the critical role of user research in gaining deep insights into customer behavior, preferences, and pain points to inform product development and marketing strategies.
7. Significance of Customer Interaction and Insights: Highlighted the value of ongoing customer interaction and feedback loops in refining products, enhancing user experience, and fostering long-term customer relationships.
Here's to the power of collaboration and hustle! πΌπ
Featured speaker at previous eChai events:
Discover startup folks from various eChai meetups
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.
Climate Tech
Coworking Spaces
Customer Engagement Platform
Branding and Marketing
HR Tech and Agencies
Investment Banking
Legal
Healthcare
FMCG Food and Retail
Event Marketing
Marketing Automation
Developer Tools
Merchandise
eChai Ventures Partners with IIMA Ventures to Host an Insightful Panel on Scaling Startups with Ahmedabadβs Top Founders, Featuring Visvajit Sonagara, Founder of Quicko
Key Leaders from the UAE Startup Ecosystem Join eChai's Dubai Startup Forum
eChai Ventures Teams Up with Bharat24 News Channel to Host Power-Packed Startup Panel at Game Changers 2024 β Gujarat Edition in GIFT City, Featuring Founders of Bummer, Theka Coffee, Oizom, and Medisattva
eChai Meetups Happening Across 8 Cities in India This Week: Bengaluru, Chennai, Hyderabad, Pune, Mumbai, Gurugram, Surat, and Ahmedabad!
Pharmint joins eChai Ventures Partner Brands program in Healthcare category
eChai Ventures partners with Accel for their Accel Atoms program for AI and Bharat Startups
Founders from 20+ Countries Participate in eChai's San Francisco Meetup at Draper University
eChai Ventures and LegalWiz.in Host 'The Startup Code' Conference at DevX GIFT City with Mentors and Startups from the Community
About eChai Ventures
eChai Ventures is a global startup network connecting entrepreneurs through local meetups in 20+ cities worldwide, enabling cross-border collaborations via startup panels, demo days, cricket, and pickleball leagues.
Make the most of eChai Ventures network:
- Complete Your eChai Profile It's key for others to discover you.
- Join eChai's Startup Meetups: Register for relevant eChai events happening across cities. Each event will have specific instructions on how to join.
- Discover Startup Folks: Explore and connect with other participants.
- Stay Updated: Follow the eChai feed for the latest updates from our community.
- Explore eChai Partner Brands: Check out our partner brands and how they can support you.
- Showcase Your Startup: Get opportunities to present your startup.
- Get Involved: Engage more and get a chance to volunteer or host meetups.
- Attend Global Events: Participate in events across different cities and countries.
- Find Collaborators: Discover co-founders, collaborators, talent, and business opportunities.
- Build Friendships: Make meaningful connections with fellow startup enthusiasts.
Join the meetups that interest you and start making the most of the community.
If you have any questions or need assistance, feel free to reach out at [email protected].