Ankita De - Founder & COO, Utsav

Ankita De

Founder & COO, Utsav

More about Ankita De

Founder & COO at Utsav (Backed by 100X.VC & IQ), Engineer by Choice✌️.

Founder at Utsav, applex.inΒ 
Vice-Chair & Ex-President at IEM Entrepreneurship Cell Kolkata

Madhukar Sinha and Anand Lunia took us through some interesting insights on how India is evolving πŸ™Œ and the trends coming up.

βœ… With single kids and nuclear families in tier 1 cities, the spending of families have changed.

βœ… Traditional Markets have matured to become specialised

βœ… Online Retail started from Metro cities but #growth comes from Tier 2 & 3.

βœ… Phygital Services coming up like Utsav App, where #technology is used to bridge the digital world with the physical world with the purpose of providing a unique interactive puja experience for the devotees. (Mentioned in Page 86)

IndiaQuotient Gagan Goyal Sourajit Basu Prajata Samanta

Download File: Master Report_ India Insights by IndiaQuotient .pdf 88.5 MB
Spent a dynamic Saturday morning with a group of dedicated entrepreneurs with eChai Ventures, exchanging invaluable insights and strategies for startup success. πŸ™Œ

We delved into key takeaways crucial for entrepreneurial success: πŸ“ˆ

1. Importance of Product Marketing: Emphasized the pivotal role of product marketing in effectively communicating the value proposition and benefits of your offering to the target audience.

2. Understanding CAC and LTV: Discussed the significance of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics in guiding sustainable growth and profitability strategies.

3. PLG and SLG Strategies: Explored the power of Product-Led Growth (PLG) and Sales-Led Growth (SLG) approaches, highlighting their respective advantages and suitability based on business models.

4. Finding Ideal Customer Profile (ICP): Stressed the necessity of identifying the Ideal Customer Profile (ICP) to optimize marketing efforts and enhance customer acquisition and retention rates.

5. Achieving Product-Market Fit (PMF): Recognized the importance of attaining Product-Market Fit (PMF) to ensure that your product resonates with the needs and preferences of your target market.

6. Importance of User Research: Underlined the critical role of user research in gaining deep insights into customer behavior, preferences, and pain points to inform product development and marketing strategies.

7. Significance of Customer Interaction and Insights: Highlighted the value of ongoing customer interaction and feedback loops in refining products, enhancing user experience, and fostering long-term customer relationships.

Here's to the power of collaboration and hustle! πŸ’ΌπŸš€
Featured speaker at previous eChai events:
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