More about Anna Gong
I’ve had the privilege of experiencing the best of both worlds, 5 startups and 3 MNCs in the last 20 years in the enterprise software space solving mission critical business problems. After 12 years in San Francisco and working with some of the brightest entrepreneurs, engineers, VCs, and tech leaders, I transitioned what a 2 year contract to Asia has now turned into 10 years, having mostly based in Singapore and Japan.
The excitement continues, especially now that I’m leading my own startup in Singapore and expanding rapidly across geographies. Currently, we are experiencing pent up demand for consumer engagement and loyalty solutions from SMEs to large enterprises, trying to meet their customers' rising digital expectations and also to solve their direct to consumer data play.
Perx Technologies is addressing the B2B2C space where the business stakeholders are more pressured to deliver revenue than ever before. I’ve worked with traditional IT leaders and stakeholders for many years and now we see a trend where business stakeholders are driving more tech spend with new SaaS and agile plug n play data platforms to help transform revenue models to differentiate their journeys to become lifestyle and content rich companies, improve customer experience and real time engagements, measure marketing spend with real ROI, and can rapidly go-live with zero to little integration.
Perx is regarded as Asia's first fully integrated AI enabled customer engagement & loyalty SaaS platform. Our configurable dashboard unifies real time customer data and interaction and empowers marketers to manage loyalty, campaigns and rewards in a much more dynamic and automated manner, producing rich analytics and real time insights on campaign performance. By gamifying the experience for end users and powered by the personalization engine that delivers smart products and offers to smart customers, businesses can see an immediate increase on conversion and retention rates. We have re-defined what next generation of loyalty means in the digital economy!
The excitement continues, especially now that I’m leading my own startup in Singapore and expanding rapidly across geographies. Currently, we are experiencing pent up demand for consumer engagement and loyalty solutions from SMEs to large enterprises, trying to meet their customers' rising digital expectations and also to solve their direct to consumer data play.
Perx Technologies is addressing the B2B2C space where the business stakeholders are more pressured to deliver revenue than ever before. I’ve worked with traditional IT leaders and stakeholders for many years and now we see a trend where business stakeholders are driving more tech spend with new SaaS and agile plug n play data platforms to help transform revenue models to differentiate their journeys to become lifestyle and content rich companies, improve customer experience and real time engagements, measure marketing spend with real ROI, and can rapidly go-live with zero to little integration.
Perx is regarded as Asia's first fully integrated AI enabled customer engagement & loyalty SaaS platform. Our configurable dashboard unifies real time customer data and interaction and empowers marketers to manage loyalty, campaigns and rewards in a much more dynamic and automated manner, producing rich analytics and real time insights on campaign performance. By gamifying the experience for end users and powered by the personalization engine that delivers smart products and offers to smart customers, businesses can see an immediate increase on conversion and retention rates. We have re-defined what next generation of loyalty means in the digital economy!
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah
Managing Partner - STIR Advisors
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
