More about Anna Gong
I’ve had the privilege of experiencing the best of both worlds, 5 startups and 3 MNCs in the last 20 years in the enterprise software space solving mission critical business problems. After 12 years in San Francisco and working with some of the brightest entrepreneurs, engineers, VCs, and tech leaders, I transitioned what a 2 year contract to Asia has now turned into 10 years, having mostly based in Singapore and Japan.
The excitement continues, especially now that I’m leading my own startup in Singapore and expanding rapidly across geographies. Currently, we are experiencing pent up demand for consumer engagement and loyalty solutions from SMEs to large enterprises, trying to meet their customers' rising digital expectations and also to solve their direct to consumer data play.
Perx Technologies is addressing the B2B2C space where the business stakeholders are more pressured to deliver revenue than ever before. I’ve worked with traditional IT leaders and stakeholders for many years and now we see a trend where business stakeholders are driving more tech spend with new SaaS and agile plug n play data platforms to help transform revenue models to differentiate their journeys to become lifestyle and content rich companies, improve customer experience and real time engagements, measure marketing spend with real ROI, and can rapidly go-live with zero to little integration.
Perx is regarded as Asia's first fully integrated AI enabled customer engagement & loyalty SaaS platform. Our configurable dashboard unifies real time customer data and interaction and empowers marketers to manage loyalty, campaigns and rewards in a much more dynamic and automated manner, producing rich analytics and real time insights on campaign performance. By gamifying the experience for end users and powered by the personalization engine that delivers smart products and offers to smart customers, businesses can see an immediate increase on conversion and retention rates. We have re-defined what next generation of loyalty means in the digital economy!
The excitement continues, especially now that I’m leading my own startup in Singapore and expanding rapidly across geographies. Currently, we are experiencing pent up demand for consumer engagement and loyalty solutions from SMEs to large enterprises, trying to meet their customers' rising digital expectations and also to solve their direct to consumer data play.
Perx Technologies is addressing the B2B2C space where the business stakeholders are more pressured to deliver revenue than ever before. I’ve worked with traditional IT leaders and stakeholders for many years and now we see a trend where business stakeholders are driving more tech spend with new SaaS and agile plug n play data platforms to help transform revenue models to differentiate their journeys to become lifestyle and content rich companies, improve customer experience and real time engagements, measure marketing spend with real ROI, and can rapidly go-live with zero to little integration.
Perx is regarded as Asia's first fully integrated AI enabled customer engagement & loyalty SaaS platform. Our configurable dashboard unifies real time customer data and interaction and empowers marketers to manage loyalty, campaigns and rewards in a much more dynamic and automated manner, producing rich analytics and real time insights on campaign performance. By gamifying the experience for end users and powered by the personalization engine that delivers smart products and offers to smart customers, businesses can see an immediate increase on conversion and retention rates. We have re-defined what next generation of loyalty means in the digital economy!
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
