More about Deenky Shah
Deenky Shah is co-founder of Because, a brand strategy consulting firm which acts as CMO for companies across the globe. She has spent a bulk of her time at the nexus of Innovation, Business, Technology and Communication. Throughout her career, she has focused on designing and delivering contemporary business solutions by engaging multiple stakeholders to enable client organizations to realize their full potential. Through these years, she has keenly observed the trends that shape or disrupt industries and analyzed how marketing can accelerate growth of organizations.
Prior to joining Because she was Director at Duke Corporate Education, a firm out of Duke University that delivered customized learning solutions for corporate leaders.
Beyond her experience and capabilities, she has been commended for her high level of interpersonal skills and her naturally engaging personality. Her motivations include learning new things, taking on the challenge of meeting the needs of an organization, and ensuring high-quality outcomes.
About Because:
Because it is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri
Founder, Hearty Mart
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
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