Deenky Shah - Co-Founder, Because

Deenky Shah

Co-Founder, Because

More about Deenky Shah

Deenky Shah is co-founder of Because, a brand strategy consulting firm which acts as CMO for companies across the globe. She has spent a bulk of her time at the nexus of Innovation, Business, Technology and Communication. Throughout her career, she has focused on designing and delivering contemporary  business solutions by engaging multiple stakeholders to enable client organizations to realize their full potential. Through these years, she has keenly observed the trends that shape or disrupt industries and analyzed how marketing can accelerate growth of organizations. 

Prior to joining Because she was Director at  Duke Corporate Education, a firm out of Duke University that delivered customized learning solutions for corporate leaders.  

Beyond her experience and capabilities, she has been commended for her high level of interpersonal skills and her naturally engaging personality. Her motivations include learning new things, taking on the challenge of meeting the needs of an organization, and ensuring high-quality outcomes.

About Because: 

Because it is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

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Featured speaker at previous eChai events:
Previous eChai meetup participants

The eChai Effect - In Their Words

"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President

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eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

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Healthcare
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Logistics
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Gaming
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CoLiving
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Legal
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Online legal services for startups and MSMEs.