Co-founder at Majestic Gahena; Former Director of D2C & Product at Onaifa

Multi-faceted creative professional with 9 years of total experience in building and scaling products and brands. 

Driven by passion and entrepreneurial mindset alongside extensive ground experience for building brands and simultaneously generating the business income in D2C, E-commerce and tech-product domains.
Strength: D2C, Brand management, Product management.
Phase: Development, Introduction, Growth, maturity, rejuvenation 

She is actively involved in the case studies research work and mentoring/delivering sessions on product development, management and growth on various platforms.

Proficiency and expertise in,
- Product Architecture and flows, PRDs
- Growth funnel management and cohort Analysis
- Product Strategy & Roadmap
- Agile Methodologies
- User Empathy & Design Thinking
- Persona Mapping, User stories, Users Journey
- PLC Management
- Customer Preferences (Kano Analysis, Factor Mapping)
- Pricing (WTP, Conjoint Analysis)
- Product Marketing, Launch (GTM) strategy & Positioning
- Product & Feature Delivery
- Customer Feedback Management
- Feature Prioritization Framework
- Product Performance Framework
- Databases - NoSQL DB
- Growth Strategy
- Customer Health Classification
- Design Psychology (UI/UX)
- Product-led marketing, Lead generation - MQL, PQL
- Designing user Onboarding
- Concept Development & Testing
- Stakeholder management
- Annual/Quarterly planning, Sprint planning
- Market Analysis/Validation
- Inventory & Project management

Product Mindset:
“Don’t find customers for your products, find products for your customers.”

Awards & Recognition:
100 Emerging Entrepreneurs 2023 - Issued by Fox Story India · Feb 2023
Best Female Entrepreneur of the year 2022 - Issued by Asian Excellence Awards · Nov 2022