Febin John James - Innovations & Marketing, Tars

Febin John James

Innovations & Marketing, Tars

More about Febin John James

🥽 Innovations & Marketing @ Tars 🤖, Pseudo Artist, Writer @ Night 🦇, Designer on Weekends, ♥️ Coding What No Eyes Has Seen

I educate digital transformation and customer experience leaders in Banking, Finance, Healthcare, Insurance, Government, etc on the importance of adopting Generative AI using Generative AI. 

• Working on setting up the marketing processes @ Tars.
• Exploring and pushing MidJourney, ChatGPT& Hugging Face models to its limits.
• Working on repositioning Tars brand from SMB to enterprise.
• Following up on state-of-the art AI research, experimenting and integrating AI into companies workflows. 
• Learning storytelling by sharing day-to-day learning on LinkedIn.

I am a Star Trek fan stuck on Earth due to our civilisation's warp capabilities.

But then I came across Tars in 2019; I loved the team and having good fun here. Coincidentally, the sci-fi tech of Star Trek-like computers (LLMs) started kicking off. Now, I am going haywire on the possibilities. 

I tinkered around Generative AI and I started using it to make my work obsolete. But the more work I automated, the more work got created. Except the new work created is exciting and enjoyable to pursue. 

Now, I am tinkering with Closed and Open-source LLMs and figuring out how AI can be applied in Banking, Finance, Insurance, Healthcare and Government Industries.

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Featured speaker at previous eChai events:
Marketing Strategies for Startups: Bengaluru edition
eChai Developers Meetup in Bangalore x IAMAI Mobile10x
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah - Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.