Febin John James - Innovations & Marketing, Tars

Febin John James

Innovations & Marketing, Tars

More about Febin John James

🥽 Innovations & Marketing @ Tars 🤖, Pseudo Artist, Writer @ Night 🦇, Designer on Weekends, ♥️ Coding What No Eyes Has Seen

I educate digital transformation and customer experience leaders in Banking, Finance, Healthcare, Insurance, Government, etc on the importance of adopting Generative AI using Generative AI. 

• Working on setting up the marketing processes @ Tars.
• Exploring and pushing MidJourney, ChatGPT& Hugging Face models to its limits.
• Working on repositioning Tars brand from SMB to enterprise.
• Following up on state-of-the art AI research, experimenting and integrating AI into companies workflows. 
• Learning storytelling by sharing day-to-day learning on LinkedIn.

I am a Star Trek fan stuck on Earth due to our civilisation's warp capabilities.

But then I came across Tars in 2019; I loved the team and having good fun here. Coincidentally, the sci-fi tech of Star Trek-like computers (LLMs) started kicking off. Now, I am going haywire on the possibilities. 

I tinkered around Generative AI and I started using it to make my work obsolete. But the more work I automated, the more work got created. Except the new work created is exciting and enjoyable to pursue. 

Now, I am tinkering with Closed and Open-source LLMs and figuring out how AI can be applied in Banking, Finance, Insurance, Healthcare and Government Industries.

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Featured speaker at previous eChai events:
Marketing Strategies for Startups: Bengaluru edition
eChai Developers Meetup in Bangalore x IAMAI Mobile10x
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info

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