Febin John James - Innovations & Marketing, Tars

Febin John James

Innovations & Marketing, Tars

More about Febin John James

🥽 Innovations & Marketing @ Tars 🤖, Pseudo Artist, Writer @ Night 🦇, Designer on Weekends, ♥️ Coding What No Eyes Has Seen

I educate digital transformation and customer experience leaders in Banking, Finance, Healthcare, Insurance, Government, etc on the importance of adopting Generative AI using Generative AI. 

• Working on setting up the marketing processes @ Tars.
• Exploring and pushing MidJourney, ChatGPT& Hugging Face models to its limits.
• Working on repositioning Tars brand from SMB to enterprise.
• Following up on state-of-the art AI research, experimenting and integrating AI into companies workflows. 
• Learning storytelling by sharing day-to-day learning on LinkedIn.

I am a Star Trek fan stuck on Earth due to our civilisation's warp capabilities.

But then I came across Tars in 2019; I loved the team and having good fun here. Coincidentally, the sci-fi tech of Star Trek-like computers (LLMs) started kicking off. Now, I am going haywire on the possibilities. 

I tinkered around Generative AI and I started using it to make my work obsolete. But the more work I automated, the more work got created. Except the new work created is exciting and enjoyable to pursue. 

Now, I am tinkering with Closed and Open-source LLMs and figuring out how AI can be applied in Banking, Finance, Insurance, Healthcare and Government Industries.

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Featured speaker at previous eChai events:
Marketing Strategies for Startups: Bengaluru edition
eChai Developers Meetup in Bangalore x IAMAI Mobile10x
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.