Febin John James - Innovations & Marketing, Tars

Febin John James

Innovations & Marketing, Tars
  • Bangalore, India

More about Febin John James

🥽 Innovations & Marketing @ Tars 🤖, Pseudo Artist, Writer @ Night 🦇, Designer on Weekends, ♥️ Coding What No Eyes Has Seen

I educate digital transformation and customer experience leaders in Banking, Finance, Healthcare, Insurance, Government, etc on the importance of adopting Generative AI using Generative AI. 

• Working on setting up the marketing processes @ Tars.
• Exploring and pushing MidJourney, ChatGPT& Hugging Face models to its limits.
• Working on repositioning Tars brand from SMB to enterprise.
• Following up on state-of-the art AI research, experimenting and integrating AI into companies workflows. 
• Learning storytelling by sharing day-to-day learning on LinkedIn.

I am a Star Trek fan stuck on Earth due to our civilisation's warp capabilities.

But then I came across Tars in 2019; I loved the team and having good fun here. Coincidentally, the sci-fi tech of Star Trek-like computers (LLMs) started kicking off. Now, I am going haywire on the possibilities. 

I tinkered around Generative AI and I started using it to make my work obsolete. But the more work I automated, the more work got created. Except the new work created is exciting and enjoyable to pursue. 

Now, I am tinkering with Closed and Open-source LLMs and figuring out how AI can be applied in Banking, Finance, Insurance, Healthcare and Government Industries.

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Featured speaker at previous eChai events:
Marketing Strategies for Startups: Bengaluru edition
eChai Developers Meetup in Bangalore x IAMAI Mobile10x
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP