More about Kriti Shastry
Founder at Bawse Socials | Marketing Expert | Social Media Strategist | Business Mentor to Coaches & Freelancers
As a Computer Science engineer & a corporate dropout, I set out to follow my passion & create a unique path for myself in 2016 through the field of fitness coaching. I built my personal brand for fitness coaching & launched my own business in 2017. Within 2 years, I grew my online fitness coaching business to 6 figures without any paid marketing. I was able to build a lifestyle that I loved, doing what I loved doing & there was nothing else that was more exciting than this outcome.
This growth led me to pursue an MBA in marketing to understand digital marketing better & to be able to help others do the same what I was able to create for myself. During this course, I launched my own business coaching brand to help other coaches & brands build & grow their businesses online. I was able to quickly acquire clients & grow this business to cross 6 figures in the first year & expanded the services to social media strategy & marketing consultancy.
I also launched an activewear clothing brand in 2019 called 'Namora'. This was inspired by my own personal struggle of finding good quality activewear for women. However, this project was disrupted by the pandemic & is currently on hold.
Currently, I work with various brands in industries ranging from fitness to the education sector helping them with their social media & marketing strategy. I also offer business mentorship to freelancers & coaches looking to build & grow a personal brand.
My expertise includes business solutions, business mentorship, social media strategy, content strategy, team management, project planning & management, product marketing, brand re-alignment, business growth strategy among others.
As a Computer Science engineer & a corporate dropout, I set out to follow my passion & create a unique path for myself in 2016 through the field of fitness coaching. I built my personal brand for fitness coaching & launched my own business in 2017. Within 2 years, I grew my online fitness coaching business to 6 figures without any paid marketing. I was able to build a lifestyle that I loved, doing what I loved doing & there was nothing else that was more exciting than this outcome.
This growth led me to pursue an MBA in marketing to understand digital marketing better & to be able to help others do the same what I was able to create for myself. During this course, I launched my own business coaching brand to help other coaches & brands build & grow their businesses online. I was able to quickly acquire clients & grow this business to cross 6 figures in the first year & expanded the services to social media strategy & marketing consultancy.
I also launched an activewear clothing brand in 2019 called 'Namora'. This was inspired by my own personal struggle of finding good quality activewear for women. However, this project was disrupted by the pandemic & is currently on hold.
Currently, I work with various brands in industries ranging from fitness to the education sector helping them with their social media & marketing strategy. I also offer business mentorship to freelancers & coaches looking to build & grow a personal brand.
My expertise includes business solutions, business mentorship, social media strategy, content strategy, team management, project planning & management, product marketing, brand re-alignment, business growth strategy among others.
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
