Kriti Shastry - Founder, Bawse Socials

Kriti Shastry

Founder, Bawse Socials

More about Kriti Shastry

Founder at Bawse Socials | Marketing Expert | Social Media Strategist | Business Mentor to Coaches & Freelancers

As a Computer Science engineer & a corporate dropout, I set out to follow my passion & create a unique path for myself in 2016 through the field of fitness coaching. I built my personal brand for fitness coaching & launched my own business in 2017. Within 2 years, I grew my online fitness coaching business to 6 figures without any paid marketing. I was able to build a lifestyle that I loved, doing what I loved doing & there was nothing else that was more exciting than this outcome.

This growth led me to pursue an MBA in marketing to understand digital marketing better & to be able to help others do the same what I was able to create for myself. During this course, I launched my own business coaching brand to help other coaches & brands build & grow their businesses online. I was able to quickly acquire clients & grow this business to cross 6 figures in the first year & expanded the services to social media strategy & marketing consultancy.

I also launched an activewear clothing brand in 2019 called 'Namora'. This was inspired by my own personal struggle of finding good quality activewear for women. However, this project was disrupted by the pandemic & is currently on hold.

Currently, I work with various brands in industries ranging from fitness to the education sector helping them with their social media & marketing strategy. I also offer business mentorship to freelancers & coaches looking to build & grow a personal brand.

My expertise includes business solutions, business mentorship, social media strategy, content strategy, team management, project planning & management, product marketing, brand re-alignment, business growth strategy among others.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
CoRise Women Entrepreneurs Social: Bengaluru edition
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.