More about Kriti Shastry
Founder at Bawse Socials | Marketing Expert | Social Media Strategist | Business Mentor to Coaches & Freelancers
As a Computer Science engineer & a corporate dropout, I set out to follow my passion & create a unique path for myself in 2016 through the field of fitness coaching. I built my personal brand for fitness coaching & launched my own business in 2017. Within 2 years, I grew my online fitness coaching business to 6 figures without any paid marketing. I was able to build a lifestyle that I loved, doing what I loved doing & there was nothing else that was more exciting than this outcome.
This growth led me to pursue an MBA in marketing to understand digital marketing better & to be able to help others do the same what I was able to create for myself. During this course, I launched my own business coaching brand to help other coaches & brands build & grow their businesses online. I was able to quickly acquire clients & grow this business to cross 6 figures in the first year & expanded the services to social media strategy & marketing consultancy.
I also launched an activewear clothing brand in 2019 called 'Namora'. This was inspired by my own personal struggle of finding good quality activewear for women. However, this project was disrupted by the pandemic & is currently on hold.
Currently, I work with various brands in industries ranging from fitness to the education sector helping them with their social media & marketing strategy. I also offer business mentorship to freelancers & coaches looking to build & grow a personal brand.
My expertise includes business solutions, business mentorship, social media strategy, content strategy, team management, project planning & management, product marketing, brand re-alignment, business growth strategy among others.
As a Computer Science engineer & a corporate dropout, I set out to follow my passion & create a unique path for myself in 2016 through the field of fitness coaching. I built my personal brand for fitness coaching & launched my own business in 2017. Within 2 years, I grew my online fitness coaching business to 6 figures without any paid marketing. I was able to build a lifestyle that I loved, doing what I loved doing & there was nothing else that was more exciting than this outcome.
This growth led me to pursue an MBA in marketing to understand digital marketing better & to be able to help others do the same what I was able to create for myself. During this course, I launched my own business coaching brand to help other coaches & brands build & grow their businesses online. I was able to quickly acquire clients & grow this business to cross 6 figures in the first year & expanded the services to social media strategy & marketing consultancy.
I also launched an activewear clothing brand in 2019 called 'Namora'. This was inspired by my own personal struggle of finding good quality activewear for women. However, this project was disrupted by the pandemic & is currently on hold.
Currently, I work with various brands in industries ranging from fitness to the education sector helping them with their social media & marketing strategy. I also offer business mentorship to freelancers & coaches looking to build & grow a personal brand.
My expertise includes business solutions, business mentorship, social media strategy, content strategy, team management, project planning & management, product marketing, brand re-alignment, business growth strategy among others.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.