Nitika Satya · eChai

Bengaluru

Nitika Satya

Engagement Manager, Hotstar

Building

I am a hardworking and result oriented individual who can handle multiple projects in a fast, dynamic environment. Currently working as Engagement Manager in Online & Travel vertical at Hotstar. Prior to this, I worked as Associate Marketing Manager at Amazon where I handled the online marketing of Home Entertainment category. This includes Televisions, Projectors and Set Top Boxes primarily. I was responsible for driving traffic from various traffic channels and ensuring seamless customer journey. I have worked on marketing of various TV launches from brands, such as, Mi, Samsung, Sony, etc. I worked closely with category, traffic and design teams of Amazon.

My professional experience spans about 5 years; 2 years as Business Technology Analyst at Deloitte US India and ~3 years as Associate Marketing Manager at Amazon. At Deloitte, I worked on Enterprise Resource Planning using PeopleSoft with hands-on experience on SQL, PeopleQuery and Application Engine.

Prior to Amazon, I was a student at MICA pursuing PGDM-C course with 'Media and Entertainment marketing' as my specialization. I was the Head Project Manager of MICAMINDS, the research and consultancy wing of MICA.
Education and work-experience has taken me to various places including Delhi, Bhubaneswar, Hyderabad, Bangalore and Ahmedabad. After completing my graduation in Electronics & Communication, I joined Deloitte US India. I interned at Amazon India as a site merchandiser where I worked on a content marketing project.
Due to my inclination towards oration and debates , I have actively participated in related events at college (coordinator of literary society ) ,corporate (Vice President- Membership of Deloitte Hyderabad Toastmasters Club ) and community (Poetry Slam performer) level.

Following is the link to my blog -

http://crispcackles.blogspot.in/

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Deenky Shah

Co-Founder, Because

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Deenky Shah is co-founder of Because, a brand strategy consulting firm which acts as CMO for companies across the globe. She has spent a bulk of her time at the nexus of Innovation, Business, Technology and Communication. Throughout her career, she has focused on designing and delivering contemporary business solutions by engaging multiple stakeholders to enable client organizations to realize their full potential. Through these years, she has keenly observed the trends that shape or disrupt industries and analyzed how marketing can accelerate growth of organizations.

Prior to joining Because she was Director at Duke Corporate Education, a firm out of Duke University that delivered customized learning solutions for corporate leaders.

Beyond her experience and capabilities, she has been commended for her high level of interpersonal skills and her naturally engaging personality. Her motivations include learning new things, taking on the challenge of meeting the needs of an organization, and ensuring high-quality outcomes.

About Because:

Because it is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

Ahmedabad

Aditya Shah

Founder & CEO, Because

Building

Founder & CEO at Because | Consultant to Education Department, Government of Gujarat | Vidya Samiksha Kendra | Mission Schools of Excellence

..

Aditya is a founder of Because – the brand and marketing consultancy and previously spent over 16 years in growing and transforming businesses by creating and executing highly effective marketing strategies at organisations like Sandesh, Educational Initiatives and HBK Group of Schools.

About me:
I am best known for my creatiwitty, wordplay, puns, talent identification and problem-solving abilities.

Specialties:
Business Strategy, marketing, branding, advertising, social media, content marketing, team development, business planning, design

About my company:

Because is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

Industries we serve: education, e-commerce, data analytics, real estate, retail