Financier by education, Marketer by experience… Building and nurturing dreams by profession!!

As the Chief Operating Officer at DigiDarts, I define and lead the strategic growth vision for the company while innovating on processes and product/services, building high-performance teams and creating strategic partnerships & alliances. 

Some of the achievements include:
-Silver Win as India's Fastest Growing Digital Agency in the Media Planning/ Buying category 2021 - Agency Reporter 
-Digidarts is amongst the leading 3 Marketing Agencies in Gurugram 2021-2022 (the best three rated).

Apart from building Digidarts, leading growth and scale of different brands is the core of what I do. 
Dealshare, Meesho, Vogo, Birkenstock, Hexa Health, Pilgrim, Gromo, Industry Buying, Otipy, Indigo Learn, Hauz & Kinder, GoBillion, Flexnest are few of the many brands for whom we have driven growth via innovation & performance.

Some recognitions include:
-Mcube Awards 2021 - Best Digital Retargeting Campaign for Vogo.
-Digital Crest Awards 2020 - Best User Acquisition & Retention for Meesho
-Inkspell Mcube awards - Best retargeting and B2B campaign for Meesho 

I started out at DigiDarts as the Business Head leading client relationships and a team of highly skilled digital marketers with expertise in an array of services like Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Ads (SMM), Content Marketing & Performance Marketing.

Before taking the plunge into corporate life, I co-founded a business venture for supplies and trading of electrical goods and appliances. Having built the business ground up, I dabbled my hands into core marketing & business development and optimizing the product/brand portfolio while strengthening my P&L management skills.

As an individual, resilience, focus & urge to learn have been my top drivers. This has helped me stand the test of times and come out stronger which I believe is a key strength for an effective leader. I have learnt to see challenges as opportunities and it brings out the best in me. Integrity and hard work are my core values and positivity motivates me.

Beyond work, I am a member of Toastmasters International. It gives me a great opportunity to learn new things while interacting with people from diverse backgrounds, experiences, ages and cultures and of course, build my network. 

Fitness is a way of life for me and Yoga is my first love followed by Travel. And last but not the least, my family comes first for me before anything else.