More about Pranav Korke
Co-Founder The Healthy Binge - Amazon Best Seller
A CPA with 15+ years of professional experience working in various service organisation in Australia, before moving back to India to go back to the roots.
After moving back to India, worked as a Chief Executive Officer for a NGO called Saguna Rural Foundation, working closely with the Managing Trustee to connect with Farmers across Maharashtra and promote a technique of regenerative farming which improves production and also takes care of the soil & environment.
In March 2019, I founded True Agroroots Private Limited along with my brother Karan Korke, with two sets of core belief - provide options to end consumer of easy and convenient nutritious food products and create demand for farmers practicing regenerative agriculture.
After, numerous iterations and modifications including launching a brand called Fortix (dealing in Fortification), we finally in April 2021 zeroed down to The Healthy Binge. With the tag line of guilt free snacking it ticked both our two core beliefs (major sourcing of RM is done from farmers practicing regenerative agriculture).
KEY STRENGTHS AND PERSONAL QUALITIES
- Ability to pivot as per the evolving scenarios both professionally as well as in personal life.
- Well developed analytical and research skills which include deep-diving into fields like nutrition and food processing to come up with products like The Healthy Binge.
- Interpersonal skills with the ability to motivate as well as create trust and confidence amongst peers and associates.