More about Pranav Korke
Co-Founder The Healthy Binge - Amazon Best Seller
A CPA with 15+ years of professional experience working in various service organisation in Australia, before moving back to India to go back to the roots.
After moving back to India, worked as a Chief Executive Officer for a NGO called Saguna Rural Foundation, working closely with the Managing Trustee to connect with Farmers across Maharashtra and promote a technique of regenerative farming which improves production and also takes care of the soil & environment.
In March 2019, I founded True Agroroots Private Limited along with my brother Karan Korke, with two sets of core belief - provide options to end consumer of easy and convenient nutritious food products and create demand for farmers practicing regenerative agriculture.
After, numerous iterations and modifications including launching a brand called Fortix (dealing in Fortification), we finally in April 2021 zeroed down to The Healthy Binge. With the tag line of guilt free snacking it ticked both our two core beliefs (major sourcing of RM is done from farmers practicing regenerative agriculture).
KEY STRENGTHS AND PERSONAL QUALITIES
- Ability to pivot as per the evolving scenarios both professionally as well as in personal life.
- Well developed analytical and research skills which include deep-diving into fields like nutrition and food processing to come up with products like The Healthy Binge.
- Interpersonal skills with the ability to motivate as well as create trust and confidence amongst peers and associates.
A CPA with 15+ years of professional experience working in various service organisation in Australia, before moving back to India to go back to the roots.
After moving back to India, worked as a Chief Executive Officer for a NGO called Saguna Rural Foundation, working closely with the Managing Trustee to connect with Farmers across Maharashtra and promote a technique of regenerative farming which improves production and also takes care of the soil & environment.
In March 2019, I founded True Agroroots Private Limited along with my brother Karan Korke, with two sets of core belief - provide options to end consumer of easy and convenient nutritious food products and create demand for farmers practicing regenerative agriculture.
After, numerous iterations and modifications including launching a brand called Fortix (dealing in Fortification), we finally in April 2021 zeroed down to The Healthy Binge. With the tag line of guilt free snacking it ticked both our two core beliefs (major sourcing of RM is done from farmers practicing regenerative agriculture).
KEY STRENGTHS AND PERSONAL QUALITIES
- Ability to pivot as per the evolving scenarios both professionally as well as in personal life.
- Well developed analytical and research skills which include deep-diving into fields like nutrition and food processing to come up with products like The Healthy Binge.
- Interpersonal skills with the ability to motivate as well as create trust and confidence amongst peers and associates.
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The eChai Effect - In Their Words
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Polynxt (EightQor Capital, Upsquare, House of Starts) • Architect & Capital Allocator
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri
Founder, Hearty Mart
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eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
