More about Pranjalee Thanekar Lahri
B2B SaaS Marketer turned Consultant | Helping companies scale up their marketing game | Lifelong Learner | On a quest to find my 'Ikigai'
In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership.
I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY.
Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)
On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.
In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership.
I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY.
Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)
On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.
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Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry
Founder, Bignano Ventures
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
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