More about Pranjalee Thanekar Lahri
B2B SaaS Marketer turned Consultant | Helping companies scale up their marketing game | Lifelong Learner | On a quest to find my 'Ikigai'
In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership.
I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY.
Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)
On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.
In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership.
I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY.
Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)
On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.
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Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah
Chairman, ES Group of Companies
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
