Pranjalee Thanekar Lahri - B2B SaaS Marketer turned Consultant

Pranjalee Thanekar Lahri

B2B SaaS Marketer turned Consultant

More about Pranjalee Thanekar Lahri

B2B SaaS Marketer turned Consultant | Helping companies scale up their marketing game | Lifelong Learner | On a quest to find my 'Ikigai'

In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership. 

I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY. 

Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)

On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Jul
15
Sat
Product Growth Meetup in Pune
Pune
Ideas to Impacts (1st Floor)
04:00pm - 06:00pm
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat - Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Creative and Marketing Agencies
Because

Full stack branding and marketing agency.

HR Tech and Agencies
Humming Bird Consulting

One-stop Solution for All HR Needs | Premium Talent Acquisition & Management

Coworking Spaces
DevX

Collaborative workspaces and a venture fund.

Healthcare
Pharmint

Global B2B pharma supply chain ensuring accessibility and affordability.

FinTech and Financial Services
MYCPE ONE

Comprehensive suite of services for CPA & Accounting firms.

Academia
Narayana Business School

Narayana Business School is recognized as the preferred destination for top companies seeking exceptional talent and future leaders.