Rashi Narang - Founder, Heads Up For Tails

Rashi Narang

Founder, Heads Up For Tails

More about Rashi Narang

Rashi grew up with family pets and at a young age, developed a strong sense of compassion for other beings. It was no surprise then that she left her corporate job to follow her heart. 
Rashi’s pet, Sara, showed her the way. While searching markets for products that would fulfill Sara’s needs, Rashi realized that pet parents in India did not have access to products that could improve their pet’s lives. 

In 2008, she decided to take on the big task of turning things around for pets and kick-started a home-based business called Heads Up For Tails. Today, 13 years later, Heads Up For Tails with 31 stores pan India and a prominent online presence is the go-to brand for all pet needs. Their core team draws on their own experience as pet parents to create a line of quality products ranging from a wide variety of food brands to novelty items like orthopedic beds and organic supplements. 

Besides opening many new stores across the country and expanding their online presence, the company just launched their dream project, ‘Heads Up For Tails Foundation’ to help sensitize children and elders alike toward other beings. Though there are many special moments each day, Rashi is truly proud of certain achievements that have been possible thanks to the relentless hard work of her entire team. 

One of the biggest achievements is winning the Lufthansa Runway to Success Season 4 from amongst 60,000 top entrepreneurs of the country. 

Heads Up For Tails was also named "Brand of the Year" at the prestigious World Branding Awards - Animals Edition for two consecutive years. Several other awards shine in her cabinet but her biggest reward is when she knows her baby, Heads Up For Tails, has been able to change several rigid mindsets in favor of our beloved animals.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani - Founder, 58miles
Pankaj Bhimani
Founder, 58miles