Sana Shaikh - Performance Marketing Lead, Google

Sana Shaikh

Performance Marketing Lead, Google
  • Bangalore, India

More about Sana Shaikh

Passionate about finding creative solutions in Customer Acquisition. Currently contributing as a Performance Marketer (personal favorite: SEM) at Google. In my downtime, I enjoy researching and solving for D2C 1to10 growth challenges. Always willing to connect with like-minded folks from the D2C ecosystem.

The market is flooded with innovative products built by new and hungry organisations. Driving their acceptance and building an audience through digital and offline channels is what excites me especially related to paid advertising scale, customer acquisition, performance marketing, in-house marketing team building for interesting concepts and start up conversations. Shoot a message.

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Feeling grateful about interacting with co-panelists from various industries for a marketing panel discussion organised by eChai Ventures & Growth School in Bangalore.

Some 'Ahaa' moments for me were:

1) Ayushi Mona Singh gives an incredible example of vimal panmasala to showcase how key it is to know your customer
2) Siddharth Kumar (SK) talking about how topicality can be leveraged for addressing key consumer pain points in your industry
3) Sanjeet Kathuria discussing challenges of tough industries like fintech especially while planning GTMs of various markets
4) Chandana Pitta having an incredible B2B SAAS marketer journey with a hypergrowth start ups and she sharing snippets of this wonderful journey
5) Deepu Sukumaran Nair explaining the 'why', 'what' and 'how' of personal branding on Linkedin.

The audience was incredibly wonderful and Jatin Chaudhary thanks for moderating the session so well :)
Featured speaker at previous eChai events:
eChai Partner Brands

eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.