Sana Shaikh - Performance Marketing Lead, Google

Sana Shaikh

Performance Marketing Lead, Google

More about Sana Shaikh

Passionate about finding creative solutions in Customer Acquisition. Currently contributing as a Performance Marketer (personal favorite: SEM) at Google. In my downtime, I enjoy researching and solving for D2C 1to10 growth challenges. Always willing to connect with like-minded folks from the D2C ecosystem.

The market is flooded with innovative products built by new and hungry organisations. Driving their acceptance and building an audience through digital and offline channels is what excites me especially related to paid advertising scale, customer acquisition, performance marketing, in-house marketing team building for interesting concepts and start up conversations. Shoot a message.

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Featured speaker at previous eChai events:
eChai x GrowthSchool Marketing Summit in Bengaluru
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."
Koumal Kalantry - Founder, Bignano Ventures
Koumal Kalantry
Founder, Bignano Ventures
"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors

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