Sana Shaikh - Performance Marketing Lead, Google

Sana Shaikh

Performance Marketing Lead, Google

More about Sana Shaikh

Passionate about finding creative solutions in Customer Acquisition. Currently contributing as a Performance Marketer (personal favorite: SEM) at Google. In my downtime, I enjoy researching and solving for D2C 1to10 growth challenges. Always willing to connect with like-minded folks from the D2C ecosystem.

The market is flooded with innovative products built by new and hungry organisations. Driving their acceptance and building an audience through digital and offline channels is what excites me especially related to paid advertising scale, customer acquisition, performance marketing, in-house marketing team building for interesting concepts and start up conversations. Shoot a message.

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Featured speaker at previous eChai events:
eChai x GrowthSchool Marketing Summit in Bengaluru
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors

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