Sana Shaikh - Performance Marketing Lead, Google

Sana Shaikh

Performance Marketing Lead, Google

More about Sana Shaikh

Passionate about finding creative solutions in Customer Acquisition. Currently contributing as a Performance Marketer (personal favorite: SEM) at Google. In my downtime, I enjoy researching and solving for D2C 1to10 growth challenges. Always willing to connect with like-minded folks from the D2C ecosystem.

The market is flooded with innovative products built by new and hungry organisations. Driving their acceptance and building an audience through digital and offline channels is what excites me especially related to paid advertising scale, customer acquisition, performance marketing, in-house marketing team building for interesting concepts and start up conversations. Shoot a message.

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Featured speaker at previous eChai events:
eChai x GrowthSchool Marketing Summit in Bengaluru
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani - Co-Founder, Digipple
Viraj Rajani
Co-Founder, Digipple

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.