More about Saurabh Satija
2x health tech startup founder with 13 years of Entrepreneurial, Brand Management & Marketing experience across industries like E-commerce, Healthtech, F&B and FMCG industries. Passionate about innovation, branding & technology-enabled products.
Saurabh has dedicated the last 5 years to solving various issues prevalent in the current healthcare delivery model.
* Currently building CureAssist, an integrated healthcare platform democratising & providing affordable healthcare to everybody!
* Founded HealthSocho with the sole aim of providing access and information about the various streams of alternative medicine - Ayurveda, Homeopathy, Nutraceutical, Herbal & Organic. HealthSocho is a holistic health companion which the consumers can use to decipher ailments and get recommendation about products & curated content around preventive cure in the alternative medicine space.
*Worked as Head - Brand Partnership & Multi-Brand Marketing @ Myntra
*Worked as Marketing Manager @ United Breweries wherein I was responsible for brand marketing of Kingfisher Premium - India’s #1 beer brand.
*Worked as Marketing Manager @ Godfrey Phillips India Ltd. wherein I was responsible for brand marketing of Cavender's & other region-specific brands. During my stint launched 6 brands & multiple variants across distinct product categories. Was also part of the core team entrusted with the responsibility of exploring & entering newer markets.
Core Expertise: Startup, Brand management, Performance marketing, E-commerce, F&B, FMCG, Consumer, Health, Healthtech, Alternative medicine
Saurabh has dedicated the last 5 years to solving various issues prevalent in the current healthcare delivery model.
* Currently building CureAssist, an integrated healthcare platform democratising & providing affordable healthcare to everybody!
* Founded HealthSocho with the sole aim of providing access and information about the various streams of alternative medicine - Ayurveda, Homeopathy, Nutraceutical, Herbal & Organic. HealthSocho is a holistic health companion which the consumers can use to decipher ailments and get recommendation about products & curated content around preventive cure in the alternative medicine space.
*Worked as Head - Brand Partnership & Multi-Brand Marketing @ Myntra
*Worked as Marketing Manager @ United Breweries wherein I was responsible for brand marketing of Kingfisher Premium - India’s #1 beer brand.
*Worked as Marketing Manager @ Godfrey Phillips India Ltd. wherein I was responsible for brand marketing of Cavender's & other region-specific brands. During my stint launched 6 brands & multiple variants across distinct product categories. Was also part of the core team entrusted with the responsibility of exploring & entering newer markets.
Core Expertise: Startup, Brand management, Performance marketing, E-commerce, F&B, FMCG, Consumer, Health, Healthtech, Alternative medicine
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The eChai Effect - In Their Words
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Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
CEO, Hummingbird, An eChai Company
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Polynxt (EightQor Capital, Upsquare, House of Starts) • Architect & Capital Allocator
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