More about Sharavana (Sharan) Raghavan

Growth Catalyst to emerging FMCG Brands | On a mission to build 10K ‘Super Brands’ | ex - Godrej, Reckitt, Mondelez, Henkel

Do you own or manage an emerging FMCG business? 

Do you look at the big brands from the big companies and aspire to build one yourself, if only you had the money?

What if I told you that it is simpler than you think and that you already have all the money you need to build your own Super Brand? 

No really.

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➡️  With close to 2 decades in the business, I have worked across sales, marketing, strategy and innovation with big brand FMCG companies across the world where I built and served multiple iconic brands.

➡️  I have worked with big and small brands alike to know that it is more about the mindset than any amount of money that enables these mega brands.

➡️  I now use my training and experience from the big box global companies to create ‘Super Brands’ out of emerging FMCG businesses.

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At Vitral, we work with emerging businesses to:

✅  Accelerate growth, profitably.

✅  Insulate the business from external economic and market forces.

✅  Build ‘Super Brands’ that are empowered to win against even the biggest competition.

There are no hacks, tricks or over night success formulae here. We do this by giving you the right tools, processes and more importantly the mindset to doggedly pursue the ambition.

We engage with businesses in a couple of ways.

💡 Consulting - An extensive 3 stage process of Diagnosis, Development and Deployment. This is typically for businesses seeking brand transformations / restructuring.

💡 Workshops - Proven, Powerful and Efficient ways for owners and custodians of emerging businesses to resolve specific Brand bottle necks swiftly to deliver immediate results.

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👉🏽 SUPER BRANDS are those Brands that become synonymous with their category in a specific market of operation.

👉🏽 A business that is larger than a freshly minted start-up operation, yet not a fully established business giant, is what we call an EMERGING BUSINESSES. In terms of annual revenue, they'd be ≥ ₹25crs.

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📞 If you're looking to accelerate your business and build a Super Brand or want to find out more about what we do at Vitral, let’s connect.

You can DM me here on LinkedIn or reach us at: [email protected]

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