Smita Murarka - VP - Marketing & Ecom, Duroflex

Smita Murarka

VP - Marketing & Ecom, Duroflex

More about Smita Murarka

Women Super Achiever Award (World Women Leadership) I Star Youth Achiever Award (CMO Asia) I Paul writer LinkedIn Top 50 Content Marketer| Social Media Superwomen Award (Social Samosa)

Result driven International Brand Marketer with over 16 years of experience building brands in the fashion and lifestyle industry. Diversified expertise in managing functions of Marketing, Business Strategy, E-commerce, Product & Range Management, Sales & Operations and Business Development.
• Proven track record in working with Global Brands across categories of Apparel, Accessories, Footwear, Handbags, Beauty, Perfumes, Watches and more, having steered their launch and growth in India, with travels to International markets extensively for collaborating with the parent teams.
• An undying passion for performance, being adept at identifying opportunities, building strategic plans and transforming it to tactical initiatives.
• An effective thought leader with an ability to question status quo and reinvent.
• Leadership ability to build motivated teams for driving results towards a unified vision. 

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“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Polynxt (EightQor Capital, Upsquare, House of Starts) • Architect & Capital Allocator
Utpal Vaishnav
Founder @ Polynxt (EightQor Capital, Upsquare, House of Starts) • Architect & Capital Allocator
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah - Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
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Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors

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