More about Smita Murarka
Women Super Achiever Award (World Women Leadership) I Star Youth Achiever Award (CMO Asia) I Paul writer LinkedIn Top 50 Content Marketer| Social Media Superwomen Award (Social Samosa)
Result driven International Brand Marketer with over 16 years of experience building brands in the fashion and lifestyle industry. Diversified expertise in managing functions of Marketing, Business Strategy, E-commerce, Product & Range Management, Sales & Operations and Business Development.
• Proven track record in working with Global Brands across categories of Apparel, Accessories, Footwear, Handbags, Beauty, Perfumes, Watches and more, having steered their launch and growth in India, with travels to International markets extensively for collaborating with the parent teams.
• An undying passion for performance, being adept at identifying opportunities, building strategic plans and transforming it to tactical initiatives.
• An effective thought leader with an ability to question status quo and reinvent.
• Leadership ability to build motivated teams for driving results towards a unified vision.
Result driven International Brand Marketer with over 16 years of experience building brands in the fashion and lifestyle industry. Diversified expertise in managing functions of Marketing, Business Strategy, E-commerce, Product & Range Management, Sales & Operations and Business Development.
• Proven track record in working with Global Brands across categories of Apparel, Accessories, Footwear, Handbags, Beauty, Perfumes, Watches and more, having steered their launch and growth in India, with travels to International markets extensively for collaborating with the parent teams.
• An undying passion for performance, being adept at identifying opportunities, building strategic plans and transforming it to tactical initiatives.
• An effective thought leader with an ability to question status quo and reinvent.
• Leadership ability to build motivated teams for driving results towards a unified vision.
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani
Co-Founder, DevX
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
