Smita Murarka - VP - Marketing & Ecom, Duroflex

Smita Murarka

VP - Marketing & Ecom, Duroflex

More about Smita Murarka

Women Super Achiever Award (World Women Leadership) I Star Youth Achiever Award (CMO Asia) I Paul writer LinkedIn Top 50 Content Marketer| Social Media Superwomen Award (Social Samosa)

Result driven International Brand Marketer with over 16 years of experience building brands in the fashion and lifestyle industry. Diversified expertise in managing functions of Marketing, Business Strategy, E-commerce, Product & Range Management, Sales & Operations and Business Development.
• Proven track record in working with Global Brands across categories of Apparel, Accessories, Footwear, Handbags, Beauty, Perfumes, Watches and more, having steered their launch and growth in India, with travels to International markets extensively for collaborating with the parent teams.
• An undying passion for performance, being adept at identifying opportunities, building strategic plans and transforming it to tactical initiatives.
• An effective thought leader with an ability to question status quo and reinvent.
• Leadership ability to build motivated teams for driving results towards a unified vision. 

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“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX
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Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove

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