I am an analytics professional with 10 years’ experience in the retail, CPG, finance, hospitality and telecom sectors. I have extensive customer analysis experience, using a variety of data science methods (regression modelling, clustering, decision trees, PCA) and industry standard analytical tools to manipulate and extract insight from big data sets, presenting these analytical findings to CXO level audiences.

I have experience in building consumer DNA to understand customer sentiment and spend behavior to predict the e-tail market and consumption to 95-98% accuracy even 10 months in advance. 

The advanced analytical models are used to drive strategic decisions for better marketing, operations and management.