More about Srikrishna Swaminathan
Factors.AI is the next generation AI powered Marketing Operations Platform. empowering marketing teams to drive more revenue. We integrate marketing and revenue data from multiple data silos across Channels, Chat, Website, Marketing Automation, and CRM to provide the following :
1. Marketing and Revenue Metrics
2. User and Account Level Customer Journey Analytics and Revenue Attribution
3. Funnel Velocity from Campaign to Deal Won and User Profile analysis
4. Automated Insights on underlying marketing data through "Search"
Purpose-built for Marketing Ops teams, we combine multiple point solutions like Google Analytics, Mixpanel/Amplitude, ETL tools, and Attribution tools to give a single platform to make sense of all marketing and revenue data with ultimate flexibility.
Do check us out here: https://www.factors.ai/
Prior to starting up, was part of the global leadership team at InMobi. Started up and built from scratch > $ 100 Mn P&Ls at InMobi.
1. Marketing and Revenue Metrics
2. User and Account Level Customer Journey Analytics and Revenue Attribution
3. Funnel Velocity from Campaign to Deal Won and User Profile analysis
4. Automated Insights on underlying marketing data through "Search"
Purpose-built for Marketing Ops teams, we combine multiple point solutions like Google Analytics, Mixpanel/Amplitude, ETL tools, and Attribution tools to give a single platform to make sense of all marketing and revenue data with ultimate flexibility.
Do check us out here: https://www.factors.ai/
Prior to starting up, was part of the global leadership team at InMobi. Started up and built from scratch > $ 100 Mn P&Ls at InMobi.
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh
Chief Everything Officer at Tej SolPro
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
.jpg "Digipple - We drive growth for brands with strategic, creative, and tech-enabled solutions.")