More about Srikrishna Swaminathan
Factors.AI is the next generation AI powered Marketing Operations Platform. empowering marketing teams to drive more revenue. We integrate marketing and revenue data from multiple data silos across Channels, Chat, Website, Marketing Automation, and CRM to provide the following :
1. Marketing and Revenue Metrics
2. User and Account Level Customer Journey Analytics and Revenue Attribution
3. Funnel Velocity from Campaign to Deal Won and User Profile analysis
4. Automated Insights on underlying marketing data through "Search"
Purpose-built for Marketing Ops teams, we combine multiple point solutions like Google Analytics, Mixpanel/Amplitude, ETL tools, and Attribution tools to give a single platform to make sense of all marketing and revenue data with ultimate flexibility.
Do check us out here: https://www.factors.ai/
Prior to starting up, was part of the global leadership team at InMobi. Started up and built from scratch > $ 100 Mn P&Ls at InMobi.
1. Marketing and Revenue Metrics
2. User and Account Level Customer Journey Analytics and Revenue Attribution
3. Funnel Velocity from Campaign to Deal Won and User Profile analysis
4. Automated Insights on underlying marketing data through "Search"
Purpose-built for Marketing Ops teams, we combine multiple point solutions like Google Analytics, Mixpanel/Amplitude, ETL tools, and Attribution tools to give a single platform to make sense of all marketing and revenue data with ultimate flexibility.
Do check us out here: https://www.factors.ai/
Prior to starting up, was part of the global leadership team at InMobi. Started up and built from scratch > $ 100 Mn P&Ls at InMobi.
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Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth
Growth and Tech, Sheth Info
"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani
Co-Founder, DevX
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.