Srikrishna Swaminathan - Co-Founder & CEO, Factors.ai

Srikrishna Swaminathan

Co-Founder & CEO, Factors.ai

More about Srikrishna Swaminathan

Factors.AI is the next generation AI powered Marketing Operations Platform. empowering marketing teams to drive more revenue. We integrate marketing and revenue data from multiple data silos across Channels, Chat, Website, Marketing Automation, and CRM to provide the following :

1. Marketing and Revenue Metrics 
2. User and Account Level Customer Journey Analytics and Revenue Attribution
3. Funnel Velocity from Campaign to Deal Won and User Profile analysis
4. Automated Insights on underlying marketing data through "Search"
Purpose-built for Marketing Ops teams, we combine multiple point solutions like Google Analytics, Mixpanel/Amplitude, ETL tools, and Attribution tools to give a single platform to make sense of all marketing and revenue data with ultimate flexibility.

Do check us out here: https://www.factors.ai/ 

Prior to starting up, was part of the global leadership team at InMobi. Started up and built from scratch > $ 100 Mn P&Ls at InMobi.

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Featured speaker at previous eChai events:
AI x SaaS Founders Meetup : Bengaluru Edition
Building The Winning Startup Team and Company Culture
Bengaluru SaaS Meetup
SaaS Founders Meetup in Bangalore
Founders and startup folks who joined past eChai startup events

The eChai Effect - In Their Words

"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani - Founder, HummingBird Consulting Group
Harsha Bhurani
Founder, HummingBird Consulting Group

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