More about Srikrishna Swaminathan

Factors.AI is the next generation AI powered Marketing Operations Platform. empowering marketing teams to drive more revenue. We integrate marketing and revenue data from multiple data silos across Channels, Chat, Website, Marketing Automation, and CRM to provide the following :

1. Marketing and Revenue Metrics 
2. User and Account Level Customer Journey Analytics and Revenue Attribution
3. Funnel Velocity from Campaign to Deal Won and User Profile analysis
4. Automated Insights on underlying marketing data through "Search"
Purpose-built for Marketing Ops teams, we combine multiple point solutions like Google Analytics, Mixpanel/Amplitude, ETL tools, and Attribution tools to give a single platform to make sense of all marketing and revenue data with ultimate flexibility.

Do check us out here: 

Prior to starting up, was part of the global leadership team at InMobi. Started up and built from scratch > $ 100 Mn P&Ls at InMobi.

Featured speaker at previous eChai events: