More about Sumedha Mahajan
Head of Marketing, India @ Ampverse l Ex-MPL, Paytm l Startup Advisor I GrowthX Mentor & Demo Day Finalist I Mental Health Advocate
I build brands.
I enjoy the 0-1, 1-10 journey and have setup processes from scratch.
A true believer in leveraging multiple channels, I have been fortunate to work across a spectrum of channels and scales. From doing co-branded campaigns with the likes of Coca Cola, to creating a GTM strategy focused only on user experience for Paytm's loyalty program. From driving promoter-led BTL campaigns in Rajasthan's by lanes to marketing and launching the Indian cricket team jersey twice. I am currently helping write the next big chapter for gaming in India, as head of marketing fo Ampverse India geo.
Skilled in Growth and GTM Strategy, Large scale campaigns, Partnerships, with a strong flair for written and oral communication. Proven leadership skills with an MBA focused in Marketing from Narsee Monjee Institute of Management Studies. I started studying psychology primarily because of my volunteer work in mental health, but found it to be of immense value in my marketing journey.
The proudest moment in my career was seeing a footage of the WC Jersey launch led by me, being showcased in the middle of a live international match, for millions of fans worldwide.
Apart from work, I spend my time on a few things which I believe continuously add value to my growth.
One, I write weekly at https://shadesandmuses.substack.com/. Most of my writing is based on stories and observations from my daily life. This has been an excellent creative outlet and helps me communicate better.
Two, I conduct sessions for women on negotiation skills. This is primarily because I realised women are terrible at it. A Yale course, many books and lots of research later, I realized how bad it really was. I now do my bit.
Third, I continuously upskill and learn. Every year I take a full course (Yale's renowned negotiation course, GrowthX, M.A. Psychology, ) and some smaller ones for professional and personal development. Eg: World's most popular online course on The Science of happiness. I believe this is the only way to grow.
As an extension of this, I've also represented India as a delegate in International conferences which have greatly contributed to my learning curve.
Off work, I am a voracious reader, mental health advocate and foodie.
I build brands.
I enjoy the 0-1, 1-10 journey and have setup processes from scratch.
A true believer in leveraging multiple channels, I have been fortunate to work across a spectrum of channels and scales. From doing co-branded campaigns with the likes of Coca Cola, to creating a GTM strategy focused only on user experience for Paytm's loyalty program. From driving promoter-led BTL campaigns in Rajasthan's by lanes to marketing and launching the Indian cricket team jersey twice. I am currently helping write the next big chapter for gaming in India, as head of marketing fo Ampverse India geo.
Skilled in Growth and GTM Strategy, Large scale campaigns, Partnerships, with a strong flair for written and oral communication. Proven leadership skills with an MBA focused in Marketing from Narsee Monjee Institute of Management Studies. I started studying psychology primarily because of my volunteer work in mental health, but found it to be of immense value in my marketing journey.
The proudest moment in my career was seeing a footage of the WC Jersey launch led by me, being showcased in the middle of a live international match, for millions of fans worldwide.
Apart from work, I spend my time on a few things which I believe continuously add value to my growth.
One, I write weekly at https://shadesandmuses.substack.com/. Most of my writing is based on stories and observations from my daily life. This has been an excellent creative outlet and helps me communicate better.
Two, I conduct sessions for women on negotiation skills. This is primarily because I realised women are terrible at it. A Yale course, many books and lots of research later, I realized how bad it really was. I now do my bit.
Third, I continuously upskill and learn. Every year I take a full course (Yale's renowned negotiation course, GrowthX, M.A. Psychology, ) and some smaller ones for professional and personal development. Eg: World's most popular online course on The Science of happiness. I believe this is the only way to grow.
As an extension of this, I've also represented India as a delegate in International conferences which have greatly contributed to my learning curve.
Off work, I am a voracious reader, mental health advocate and foodie.
Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Featured speaker at previous eChai events:
Founders and startup folks who joined past eChai startup events
The eChai Effect - In Their Words
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."
Harsha Bhurani
Founder, HummingBird Consulting Group
"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
Pankaj Bhimani
Founder, 58miles
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
Ventrue Studio
.jpg "Upsquare - Upsquare is a global holding organization and incubator of independent and integrated companies across the globe."){kind=logo}
Upsquare is a global holding organization and incubator of independent and integrated companies across the globe.
Gaming
Zatun is an award-winning, innovative indie game developer since 2007. We develop our IP and do work for hire.
Academia
Narayana Business School is recognized as the preferred destination for top companies seeking exceptional talent and future leaders.
HR Tech and Agencies
One-stop Solution for All HR Needs | Premium Talent Acquisition & Management