In the age of overselling and misselling, how do you truly drive sales?

An Incredible event hosted by eChai Ventures X GVFL Limited, delved into this very question: How to get early customers to scaling your sales.

Key Takeaways:

1. Listen & Ask the Right Questions: Allow your target customers to share their pain points. Avoid assumptions, and simply listen.

2. Don’t outsmart your customer.

3. Under Promise, Over Deliver:

It’s easier said than done. Making sales promises you can't keep damages your credibility in the long run.

4. Don’t sell to everyone.

If your customer is everyone then your customer is no one.

5. Invest in PR:

PR means Perception that drives Reality. Create Perception by investing in PR activity.

6. Base your research on facts, not assumptions.

7. Lead Magnets >> Money Magnets: Offer exceptional value through lead magnets to convert target customers into loyal fans.

Last not but least,

8. Find ways to collaborate with people:

Be the person that everyone wants to collaborate or be that person who collaborates with everyone, Read that again.

Thanks for sharing invaluable insights Jatin Chaudhary, Shrijay Sheth, Yash Shah , Vikas Mundhra, Kamal Bansal & Mihir Joshi.

eChai AI Social X Because.
Small Group. Candid Conversation.

 Thanks, Jatin Bhai organizing this meetup and also, big thanks to Aditya Bhai & Deenky Shah for Hosting us at Because office to Discuss about How to use AI in Marketing.

Here are a few Takeaways:


Aditya: “Individuals need to either learn how to create something original (100% authentic) or they need to learn how to master AI and generate the optimum output. In between, people need to either upskill themselves with AI tools or they need to master the art from scratch.".

AI in Marketing:

-> Content Generation: Current LLMs are very good at providing detailed structure of any prompt given. Before AI, we need to start from nothing, and after AI, we can start with Something. So I think 50% of the problem is solved by thinking about where to start.

-> Visual Creation: DallE, Mid Journey, and Adobe Firefly are very good at creating images from text and give designers the Imagination to wildly experiment with their concepts. But remember, concept and context are very important for Visual Creation.

-> Brainstorming: Post-AI, any Marketing Idea you can brainstorm with LLMs, you don’t need 2 humans for that.

-> AI Assistant: AI will help in not only above things but its application will help in every possible intellectual exploration from Ideation, Market research, Storyboarding, Brandstorming, problem solving, A/B Testing etc.

My 2 Cents on AI:

AI has started affecting the Service Sector, but eventually, we will live in a world where efficiency is/will increase exponentially (10 to 15X) and POST AGI, every industry adopts an AI not only in software but Hardware (Cars, Machine, Robots etc.) too. imo all the jobs that people do just for the money it will replace by AI & AI Enabled Robots.

It seems pessimistic but I am optimistic that AI enables us to reach to singularity (Ultimate Truth) faster.

Work that gives meaning will always thrive...

Again thanks to all the participants for sharing their experience: eChai Ventures, Jatin Chaudhary, Aditya Shah, Deenky Shah, Syed Nadeem Jafri, Ekta Shah, Harsha Bhurani, Pankaj Bhimani, Vikas Mundhra, Kumar Manish

How you are using AI? Curious to know

P.S. This post is not #ChatGPT Written :)